Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 mei - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Presentatie apr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Lees verder

Door: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Adverteren, Publieksmeting, Marketingonderzoek, Multi-Platform

Presentatie apr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Lees verder

Door: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Adverteren, Multi-Platform

Presentatie mrt. 24, 2014 | Share Consumers' Multi-Media Path to Purchase

Consumers' Multi-Media Path to Purchase

Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. Lees verder

Door: Gian Fulgoni Tags: CPG, E-commerce

Presentatie mrt. 24, 2014 | Share IAB New Zealand Executive Breakfast Briefing

IAB New Zealand Executive Breakfast Briefing

comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). Lees verder

Door: Gian Fulgoni Tags: Adverteren, Publieksmeting, Demografische gegevens, E-commerce, Internetgebruik

Presentatie mrt. 24, 2014 | Share Australia Digital Future in Focus 2014

Australia Digital Future in Focus 2014

In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. Lees verder

Door: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Adverteren, Demografische gegevens, Multi-Platform

Video feb. 4, 2014 | Share Gian Fulgoni talks about the Eighty Percent Global Share with vCE

Gian Fulgoni Talks about Tracking Digital Ad Delivery

In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... Bekijken

Featuring: Gian Fulgoni Tags: Ad Impressions, Ad Networks, Ad Validation, Adverteren, Viewability

Video dec. 18, 2013 | Share Gian Fulgoni comments on the 2013 holiday shopping season to date

Gian Fulgoni comments on the 2013 holiday shopping season to date

Gian Fulgoni, comScore Executive Chairman & Co-Founder, provides an update on this season's e-commerce winners and losers on CNBC Squawk Box. Bekijken

Featuring: Gian Fulgoni Tags: Black Friday, Cyber Monday, E-commerce, Vakantie aankopen, Detailhandel

Presentatie nov. 13, 2013 | Share

State of the U.S. Online Retail Economy in Q3 2013

E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Lees verder

Door: Andrew Lipsman, Gian Fulgoni Tags: E-commerce, Vakantie aankopen, m-Commerce, Mobiel, Social

Presentatie okt. 15, 2013 | Share Monitoring and optimizing campaign delivery in-flight

Transparency and Data: Branding in the Age of Programmatic

At Programmatic Buying Chicago, comScore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe. Lees verder

Door: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Adverteren, Programmatic Buying, Viewability

Presentatie okt. 14, 2013 | Share The Digital World in Focus

The Digital World in Focus

In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. Lees verder

Door: Gian Fulgoni Tags: Ad Impressions, Publieksmeting, Marketingonderzoek

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