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Video feb. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. Bekijken

Video feb. 10, 2015 | Share

How Walmart & Target are winning mobile

Top mobile retailers

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile war? Yahoo Finance asked comScore co-founder Gian Fulgoni and while some of the usual suspects... Bekijken

Video feb. 2, 2015 | Share

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

Gian Fulgoni discusses Ad Viewability Problem at Beet Retreat 2015

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you thought "premium" publishers are off the hook, think again... Bekijken

Video jan. 28, 2015 | Share

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

Ad Viewability drives better sales - Gian Fulgoni at Beet.TV Beet Retreat 2015

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Gian Fulgoni at the 2015 Beet Retreat. Bekijken

Blog jan. 26, 2015 | Share

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Gian Fulgoni

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Lees verder

Video jan. 23, 2015 | Share

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

App Wars

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance. Bekijken

Video jan. 22, 2015 | Share

How Facebook (and Twitter) are mastering mobile

Gian Fulgoni on Mobile Advertising

Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. Bekijken

Video jan. 20, 2015 | Share

America's staggering mobility madness

Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users. Bekijken

Video dec. 23, 2014 | Share

How mobile is changing retail

With 1 of every 7 consumer dollars being spent online, Gian Fulgoni, comScore co-founder, discusses the impact of mobile on retail and who has figured it out. Bekijken

Video dec. 12, 2014 | Share

It's a very merry mobile Christmas

Mobile Retail Trends

Mobile is placing purchasing power in the hands of consumers, says Gian Fulgoni, comScore co-founder, providing insight to online shopping. Bekijken