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Persbericht okt. 8, 2015 | Share

Media Industry Demonstrates Broad Support for the Announcement of a comScore and Rentrak Merger

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that clients and the media industry are demonstrating broad support for the announcement of the merger of comScore and Rentrak. Lees verder

Persbericht sep. 23, 2015 | Share

The Trade Desk Integrates comScore validated Campaign Essentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials™ (vCE®) directly within The Trade Desk’s buying platform. Lees verder

Persbericht aug. 11, 2015 | Share

comScore Appoints Aaron Fetters as Senior Vice President of comScore Marketing Solutions

comScore Appoints Aaron Fetters as Senior Vice President of comScore Marketing Solutions

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Aaron Fetters has joined comScore as Senior Vice President of Marketing Solutions. Lees verder

Persbericht aug. 4, 2015 | Share

comScore and Google Measurement Solution Now Widely Available to DoubleClick Customers

vCE in Double Click

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that comScore validated Campaign Essentials™ (vCE®) is now widely available to U.S. Google DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for Publishers. Lees verder

Persbericht jun. 3, 2015 | Share

UPS Online Shopping Study: Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns. Lees verder

Persbericht jun. 3, 2015 | Share

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. Lees verder

Persbericht jun. 1, 2015 | Share

comScore Introduces MobiLens® Plus to Provide Combined Smartphone and Tablet Insights

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their devices. Lees verder

Persbericht mei. 5, 2015 | Share

comScore Acquires Proximic to Bolster Pre-Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities... Lees verder

Persbericht apr. 29, 2015 | Share

comScore Introduces Panel-Informed Attribution to Improve Advertisers’ Targeting, Timing and Tactics in Reaching the Right Customer Segments

First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities Lees verder

Persbericht apr. 28, 2015 | Share

Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients. Lees verder