comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. Lees verderDoor: Kate Dreyer Tags: Cross Media, Multi-Platform
comScore, Inc. (NASDAQ: SCOR) today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile) and validated Media Essentials™ Mobile (vME Mobile). Lees verderDoor: Kate Dreyer Tags: Ad Impressions, Ad Validation, Adverteren, Mobiel
Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Lees verderDoor: Kate Dreyer Tags: Ad Impressions, Ad Validation, Adverteren, Cross Media
2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Lees verderDoor: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Adverteren, E-commerce, Mobiel, Multi-Platform, Zoeken, Social, Video
comScore Digital Analytix® Multi-Platform Awarded 2014 New Technology of the Year by Digital Analytics Association
comScore, Inc. (NASDAQ: SCOR) announced that its Digital Analytix Multi-Platform product was named 2014 New Technology of the Year by the Digital Analytics Association (DAA). comScore Digital Analytix Multi-Platform was one of five nominees in the category, and tied with Tealium’s AudienceStream for first place. Lees verderDoor: Kate Dreyer Tags: Awards, Big Data, Multi-Platform, Web Analytics
As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... Lees verderDoor: Kate Dreyer Tags: Big Data, Technologie
comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Lees verderDoor: Kate Dreyer Tags: Ad Impressions, Ad Validation, Adverteren, Demografische gegevens, Viewability
Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... Lees verderDoor: Kate Dreyer Tags: Ad Impressions, Ad Validation, Adverteren, Demografische gegevens, Viewability
Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. Lees verderDoor: Kate Dreyer Tags: Ad Impressions, Ad Validation, Adverteren, Demografische gegevens, Viewability
comScore, Inc. (NASDAQ: SCOR) today announced that Manish Bhatia has joined the company in the newly created position of Chief Revenue Officer. Lees verderDoor: Kate Dreyer Tags: comScore Financial News