comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Lees verderDoor: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Adverteren, E-commerce, Mobiel, Multi-Platform, Zoeken, Social, Video
The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Lees verderDoor: Andrew Lipsman Tags: Adverteren, Mobiel, Multi-Platform, Social
comScore, Inc. (NASDAQ: SCOR) today announced that its Board of Directors has appointed Serge Matta as Chief Executive Officer, effective March 1, 2014. Concurrently, Dr. Magid Abraham, comScore’s co-founder and current Chief Executive Officer, will become Executive Chairman of the Board of Directors. Gian Fulgoni, comScore’s co-founder and current... Lees verderDoor: Andrew Lipsman Tags: comScore Financial News
comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Lees verderDoor: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Adverteren, Google, Mobiel, Video
Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Lees verderDoor: Adam Lella, Andrew Lipsman Tags: Ad Impressions, Demografische gegevens, Marketingonderzoek, Mobiel, Social, Video
comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet
comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Lees verderDoor: Andrew Lipsman Tags: Cross Media, Mobiel, Multi-Platform, TV, Video
E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Lees verderDoor: Andrew Lipsman, Gian Fulgoni Tags: E-commerce, Vakantie aankopen, m-Commerce, Mobiel, Social
comScore Canada Welcomes Starcom MediaVest Group As Preferred Strategic Partner for Digital Campaign Ratings
comScore, Inc. (NASDAQ: SCOR) today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns. Specifically, SMG will use the tool to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic in order to maximize... Lees verderDoor: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Adverteren, Viewability
TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&G
NEW YORK and RESTON, VA. October 31, 2013 – TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and comScore, Inc. (NASDAQ: SCOR) today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement... Lees verderDoor: Andrew Lipsman Tags: Ad Validation, Adverteren, Multi-Platform
comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Lees verderDoor: Andrew Lipsman Tags: Publieksmeting, Engagement, Facebook, Mobiel, Multi-Platform