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Blog jul. 29, 2015 | Share

Are Smartphones the Swiss Army Knife of the Millennial Generation?

Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media consumption now takes place specifically on apps. Mobile, and the smartphone in particular, has already revolutionized the news, video, social media and... Lees verder

Persbericht jul. 28, 2015 | Share

MRC Grants comScore Accreditation for Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). Lees verder

Presentatie jul. 28, 2015 | Share

The Value of a Digital Ad

The Value of a Digital Ad

In this presentation, Ben Martin, Marketing Insights Director reviews the industry benchmarks for advertising delivery in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media World. Lees verder

Market Ranking jul. 24, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for June 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for June 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.8 million... Lees verder

Market Ranking jul. 24, 2015 | Share

comScore Releases June 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 193.6 million Americans watched online content videos via desktop computer in June 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and... Lees verder

Persbericht jul. 24, 2015 | Share

comScore 2015 Latin America Digital Future in Focus Report Now Available for Download

2015 LATAM Digital Future in Focus

comScore, Inc., recently had its annual webinar presenting the 2015 Latin America Digital Future in Focus report, which is available to the public as a complimentary download. The report provides an annual review of the major changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video... Lees verder

Presentatie jul. 24, 2015 | Share

2015 LATAM Future in Focus

2015 LATAM Future in Focus

The digital world has grown enormously in 2014 and there's been a transformation in the way that Latin Americans interact with technology and consume media. In this presentation, we cover the current state of online advertising in Latin America and how comScore is helping to drive the industry. Lees verder

Market Ranking jul. 24, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for May 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released their monthly rankings of web activity for the top online entities in Malaysia for May 2015 based... Lees verder

Presentatie jul. 20, 2015 | Share

Peru 2015 Digital Future in Focus

Peru 2015 Digital Future in Focus

The digital world progressed enormously in 2014 and we saw transformations in the way that Peruvians interact with technology and consume media. In this annual report, we saw a migration to mobile devices, the prevailing trends in web usage and the continuous evolution of digital advertising. Lees verder

Blog jul. 20, 2015 | Share

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique visitors) is a major component. It turns out, however, that accurately measuring an audience’s true reach is a trickier task than one might initially... Lees verder