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Persbericht apr. 27, 2015 | Share

comScore Industry Trust oplossing voor Programmatic nu beschikbaar in 44 landen

comScore, Inc. (NASDAQ : SCOR) heeft vandaag aangekondigd dat mediaverkopers over de hele wereld nu de kans hebben om de kwaliteit van hun advertentie inventory die verkocht wordt in programmatic omgevingen aan te tonen door de beschikbaarheid van betrouwbare, onafhankelijke data over deze inventory. Dit is de eerste stap in de wereldwijde uitrol van... Lees verder

Video apr. 24, 2015 | Share

comScore to Release Cross-Screen Video Measurement - Linear TV Measurement Next

Cross-Screen Video Measurement and Linear TV Measurement - Joan Fitzgerald

comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next, says Joan FitzGerald, SVP for Television & Cross Media Solutions. Bekijken

Presentatie apr. 23, 2015 | Share

The Rise of Social Video - Shareablee Webinar

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms. Lees verder

Persbericht apr. 23, 2015 | Share

comScore Industry Trust Solution for Programmatic Now Available in Canada

comScore, Inc. (NASDAQ : SCOR) today introduced its Industry Trust initiative in Canada. Through the initiative, media buyers will now be able to use key comScore advertising metrics when planning and buying programmatically, and media sellers can gain insight into how their properties are represented in programmatic platforms. This is an expansion... Lees verder

Presentatie apr. 22, 2015 | Share

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. This presentation provides key insights to help you better evaluate and optimize inventory for viewability, non-human... Lees verder

Market Ranking apr. 22, 2015 | Share

comScore Releases March 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 193.3 million Americans watched online content videos via desktop computer in March 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Lees verder

Market Ranking apr. 22, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for March 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.6 million unique... Lees verder

Persbericht apr. 22, 2015 | Share

comScore, in Collaboration with CIMM, Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key comScore advertising metrics directly in programmatic trading platforms. Lees verder

Blog apr. 21, 2015 | Share

comScore and UKOM Continue their Partnership for Online Audience Measurement in the UK

UKOM Partnership

Earlier today UKOM’s reappointment of comScore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to continue thereafter to ensure the UK digital market will benefit from an impartial, holistic view of online consumer behaviour. Lees verder

Persbericht apr. 21, 2015 | Share

UKOM Reappoints comScore as Official Partner for UK Online Audience Measurement

comScore, Inc. (NASDAQ: SCOR) today announced that UKOM (UK Online Measurement Ltd), the leading voice for online audience measurement and governance for media owners, advertisers and media agencies in the UK, has signed an extension contract renewing their appointment of comScore as the exclusive partner for online media audience measurement in the... Lees verder