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Blog sep. 1, 2015 | Share

Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital campaigns. The heterogeneous array of capabilities and metrics available may become overwhelming. Lees verder

Persbericht aug. 27, 2015 | Share

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences & Advertising

Key industry leaders congregate in New York for first-ever comScore Industry Summit Lees verder

Blog aug. 25, 2015 | Share

The Data of it All

Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way in which the abundant supply of data available to digital businesses is shaping this space. Lees verder

Market Ranking aug. 21, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for July 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for July 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.3 million... Lees verder

Market Ranking aug. 21, 2015 | Share

comScore Releases July 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 192.1 million Americans watched online content videos via desktop computer in July 2015. Google Sites ranked as both the top video content property and the top video ad property, while VEVO topped... Lees verder

Blog aug. 21, 2015 | Share

Challenges and Opportunities of Measurements in Mobile

As the umbrella of the ‘digital’ ecosystem continues to spread to new platforms and media types, measurement must also adapt to meet the expanding needs of the marketplace. More money is shifting into mobile, so the need to accurately and independently evaluate both media and advertising is fundamental in maintaining trust and growth – just like... Lees verder

Blog aug. 20, 2015 | Share

Vietnam Coming of Digital Age

While Vietnam is one of the less mentioned markets in Southeast Asia when it comes to digital, this 90+ million consumer market is coming of age. The telecommunications infrastructure that was laid down years ago ensures digital subscriber line services are accessible in smaller towns and cities up and down the 3,260-kilometre coastline. This means... Lees verder

Presentatie aug. 19, 2015 | Share

comScore Holiday Tracker®

comScore Holiday Tracker

Holiday Tracker reveals where your customers are shopping on a daily and weekly basis during the ten weeks leading up to and including the holiday season. In this presentation, learn how comScore Holiday Tracker subscribers can create a customized list of retailers to see how their online traffic compares to the competition via customizable reports... Lees verder

Market Ranking aug. 18, 2015 | Share

Spain Top 20 June 2015

Spain Top 20 June 2015 Lees verder

Market Ranking aug. 17, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for June 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released their monthly rankings of web activity for the top online entities in Malaysia for June 2015 based... Lees verder