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Blog okt. 23, 2014 | Share

The 4 Ps of Marketing in a Digital World

The 4 Ps of Marketing in a Digital World

The 4Ps have acted as a right of passage and guiding tool for marketers for decades. But in today’s complex digital environment, where advancements in technology have rapidly changed the delivery and measurement of digital advertising, what new guiding principles should marketers take into account to navigate and succeed in this evolving environment?... Lees verder

Market Ranking okt. 22, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for September 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2014 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 233.2 million... Lees verder

Market Ranking okt. 22, 2014 | Share

comScore Releases September 2014 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 192.2 million Americans watched online content videos via desktop computer in September 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Lees verder

Data Gem okt. 22, 2014 | Share

UK Consumers Increasingly Turn to Digital Channels for Health Information

NHS Total Digital Population in Millions

It is political party conference season in the UK, and the future of the National Health Service (NHS) is a hot topic. Consumers are increasingly recognising the importance of the NHS via digital channels too. Lees verder

Blog okt. 21, 2014 | Share

How to Avoid the Creep Factor with IoT Technology?

How to Avoid the Creep Factor with IoT Technology

Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and digital campaign test and target strategies. But one of the most spirited debates came during the Internet... Lees verder

Presentatie okt. 20, 2014 | Share

2014 Argentina Digital Future in Focus

2014 Argentina Digital Future in Focus

The “2014 Digital Future in Focus Argentina” analyzes online audience trends by category and demography. It also provides a preview of the innovations to take place in Argentina in 2015. Lees verder

Persbericht okt. 20, 2014 | Share

TubeMogul Integrates comScore vCE into its Video Advertising Software

comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials™ (vCE®) for digital video campaigns on TubeMogul’s enterprise software for digital branding. Lees verder

Blog okt. 17, 2014 | Share

Data snacks on the FIFA World Cup 2014

Data snacks on the FIFA World Cup 2014

Learn interesting data snacks about how the FIFA World Cup 2014 performed on the digital field. Lees verder

Case Study okt. 17, 2014 | Share

validated Media Essentials™: A CafeMom Case Study

CafeMom Case Study

CafeMom case study on how proper measurement can improve the quality of digital advertising, satisfying demands from media buyers and creating efficiencies that allow publishers to earn more from their inventory. Lees verder

Presentatie okt. 17, 2014 | Share

Lessons Learned in Digital Advertising: From Direct Response to Branding

From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, this presentation highlights key learnings comScore has uncovered in the past 10 years. Lees verder