Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 mei - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Presentatie apr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Lees verder

Door: Magid M. Abraham, Ph.D. Tags: Ad Validation, Publieksmeting, Big Data, Marketingonderzoek, Web Analytics

Persbericht mrt. 19, 2014 | Share

comScore Digital Analytix® Multi-Platform Awarded 2014 New Technology of the Year by Digital Analytics Association

comScore, Inc. (NASDAQ: SCOR) announced that its Digital Analytix Multi-Platform product was named 2014 New Technology of the Year by the Digital Analytics Association (DAA). comScore Digital Analytix Multi-Platform was one of five nominees in the category, and tied with Tealium’s AudienceStream for first place. Lees verder

Door: Kate Dreyer Tags: Awards, Big Data, Multi-Platform, Web Analytics

Blog mrt. 19, 2014 | Share Digital Analytix Multi-Platform Awarded

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association

Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. Lees verder

Door: Jodi McDermott Tags: Awards, Big Data, Multi-Platform, Web Analytics

Blog mrt. 14, 2014 | Share

The Multi-Platform Majority is Here to Stay, and What This Means for Your Web Analytics

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... Lees verder

Door: Jodi McDermott Tags: Big Data, Multi-Platform, Web Analytics

Blog mrt. 13, 2014 | Share comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... Lees verder

Door: Kate Dreyer Tags: Big Data, Technologie

Presentatie dec. 6, 2013 | Share

Measurement of Multi-Platform in Italy 2014

To be truly relevant in a fragmented and ever more complex multi-platform digital world, comScore has embarked on a process of stretching growth plans to better serve its existing and future customers in Italy. comScore is delighted to have the opportunity to explain these exciting plans for 2014, we welcome you to hear about them. Lees verder

Tags: Publieksmeting, Big Data

Presentatie dec. 2, 2013 | Share Digital Consumer

The Top Burning Issues in Digital in Germany

At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Lees verder

Tags: Ad Validation, Big Data, Mobiel, Multi-Platform, Tablets

Persbericht nov. 18, 2013 | Share

comScore’s Latest White Paper “Marketing to the Multi-Platform Majority” Available for Download

Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth Lees verder

Door: Kate Dreyer Tags: Publieksmeting, Big Data, Multi-Platform, Smartphone

Presentatie nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Lees verder

Tags: Ad Validation, Adverteren, Publieksmeting, Big Data, Multi-Platform

Presentatie sep. 26, 2013 | Share 360 degrees Measurement The Rise of the Digital Omnivore

360º Measurement: The Rise of the Digital Omnivore

Sixty-nine percent of the UK population uses more than on e device to access the internet in a given month. Device consumption is changing quickly and measurement for just one device and one site is no longer enough. comScore explained the challenges of Web Analytics in this new digital landscape and the value that multi-platform measurement brings... Lees verder

Tags: Big Data, Connected Devices, E-commerce, Marketingonderzoek, Web Analytics

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