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Blog sep. 28, 2016 | Share

comScore in Journal of Advertising Research on How Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns

comScore in Journal of Advertising Research on How Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” comScore VP of Political Technology is joined by comScore Co-Founder and CEO Gian Fulgoni and comScore VP of Marketing and Insights Andrew Lipsman in describing the combined use of data analytics, creative messaging, and social media in the 2012 and... Lees verder

Persbericht sep. 22, 2016 | Share

comScore Partners with DEG: The Digital Entertainment Group for Their Digital Industry Reporting Service

comScore (NASDAQ: SCOR) today announced a partnership with The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, focused on efforts to further expand the market coverage of transactional movie and TV show measurement, is the leading source of industry on movie and... Lees verder

Blog sep. 8, 2016 | Share

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

How Advanced Currencies are Moving the Industry Beyond Age Gender Demos

Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think about it, it’s really kind of amazing that our industry hasn’t moved beyond these types of demographics to a more precise way of doing business that... Lees verder

Presentatie aug. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Lees verder

Blog jun. 24, 2016 | Share

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views in comparison to TV audience metrics. Several have since argued that this is not a fair comparison... Lees verder

Blog apr. 27, 2016 | Share

Understanding CNN's Unduplicated Cross-Media Audience Footprint

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand how media companies deliver their valuable audiences across all the screens that matter. Lees verder

White paper apr. 27, 2016 | Share

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... Lees verder

Persbericht apr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Lees verder

Blog apr. 22, 2016 | Share

comScore and Our Continued MRC Accreditation Momentum

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited MMX, our flagship content audience measurement product, in the US. This was a significant development for both comScore and the digital ecosystem at large; MMX is the first and only digital content ratings service... Lees verder

Persbericht apr. 19, 2016 | Share

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Lees verder