Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 mei - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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White paper mrt. 7, 2013 | Share A Manifesto for the Future of Digital Media Measurement & Analytics

Brave New Digital World

In de huidige multi-platform omgeving raken communicatiemedia in hoog tempo gediversifieerd. We hebben niet meer alleen televisie en computers, maar ook smartphones, tablets, gameapparatuur en een nog altijd groeiend aantal nieuwe apparaten. Deze nieuwe wereld biedt consumenten een naadloze digitale ervaring, onafhankelijk van tijd, plaats of medium.... Lees verder

Door: Andrew Lipsman Tags: Publieksmeting, Connected Devices, Marketingonderzoek, Mobiel, Technologie, Web Analytics

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