Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 mei - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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White paper apr. 22, 2014 | Share UK Digital Market Overview March 2014

UK Digital Market Overview March 2014

Your monthly snapshot of UK digital audience trends. The audience increases we saw in December continued in January as consumers may have sought to take advantage of post Christmas sales. The Total Digital Population grew 1.3%, driven by PC access +0.3%, video consumption +0.8% with mobile usage remaining static Lees verder

Door: Hélène Azevedo Tags: Demografische gegevens, Mobiel, Multi-Platform, Rankings, Video

Blog apr. 18, 2014 | Share Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. Lees verder

Door: Kate Dreyer Tags: Cross Media, Multi-Platform

Presentatie apr. 17, 2014 | Share Multi-Platform Measurement in Russia

Multi-Platform Measurement in Russia

In this Russian presentation Owen West, comScore Vice President describes the importance of media planning for consumers on multiple devices. Lees verder

Tags: Mobiel, Multi-Platform

Presentatie apr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Lees verder

Door: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Adverteren, Publieksmeting, Marketingonderzoek, Multi-Platform

Presentatie apr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Lees verder

Door: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Adverteren, Multi-Platform

Persbericht apr. 4, 2014 | Share Advertising, Mobile, Multi-Platform, Social, Video,

comScore’s Latest White Paper 2014 U.S. Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Lees verder

Door: Adam Lella Tags: Adverteren, E-commerce, Mobiel, Multi-Platform, Zoeken, Social, Video

White paper apr. 2, 2014 | Share 2014 US Digital Future in Focus

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Lees verder

Door: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Adverteren, E-commerce, Mobiel, Multi-Platform, Zoeken, Social, Video

Persbericht mrt. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Lees verder

Door: Hélène Azevedo Tags: Publieksmeting, Multi-Platform, Kranten, Smartphone, Tablets

White paper mrt. 31, 2014 | Share 2014 Canada Future in Focus

2014 Canada Digital Future in Focus

comScore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Lees verder

Door: Kevin Duong Tags: Adverteren, Mobiel, Multi-Platform, Zoeken, Video

Blog mrt. 28, 2014 | Share comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Lees verder

Door: Andrew Lipsman Tags: Adverteren, Mobiel, Multi-Platform, Social

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