Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 mei - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Persbericht apr. 4, 2014 | Share

comScore Reports February 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Google... Lees verder

Door: Adam Lella Tags: Android, Apple, Mobiel, Samsung, Smartphone

Persbericht apr. 3, 2014 | Share

comScore Launches Mobile Metrix® in Turkey for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better... Lees verder

Door: Ana Laura Zain Tags: Android, iOS, Mobiel, Smartphone, Tablets

Persbericht mrt. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Lees verder

Door: Hélène Azevedo Tags: Publieksmeting, Multi-Platform, Kranten, Smartphone, Tablets

Persbericht mrt. 7, 2014 | Share

comScore Reports January 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google... Lees verder

Door: Adam Lella Tags: Android, Apple, Mobiel, Samsung, Smartphone

Blog mrt. 6, 2014 | Share Mobile Device Usage Singapore vs Hong Kong

Mobile Device Usage: Singapore v/s Hong Kong

Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. Lees verder

Door: Amarpal Singh Tags: Android, iOS, Mobiel, Smartphone

Blog feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Lees verder

Door: Adam Lella Tags: Demografische gegevens, Marketingonderzoek, Mobiel, Smartphone, Tablets

Persbericht feb. 4, 2014 | Share

comScore Reports December 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for December 2013. Apple ranked as the top smartphone manufacturer with 41.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.5 percent platform market share. Google... Lees verder

Door: Adam Lella Tags: Android, Apple, Mobiel, Samsung, Smartphone

Persbericht jan. 6, 2014 | Share

comScore Reports November 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer with 41.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Google... Lees verder

Door: Adam Lella Tags: Android, Apple, Mobiel, Samsung, Smartphone

Presentatie dec. 6, 2013 | Share

comScore & MMA Mobile Barometer Q3 2013

comScore has partnered with the Mobile Marketing Association to launch a quarterly Mobile Barometer report. This contains audience measures for a range of mobile activities with trends in device ownership and platform share broken down by age, gender and country. Lees verder

Tags: Internetgebruik, Mobiel, Smartphone

Persbericht dec. 5, 2013 | Share

comScore Reports October 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for October 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google... Lees verder

Door: Adam Lella Tags: Android, Apple, Mobiel, Samsung, Smartphone

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