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Presentatie jun. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Lees verder

Blog apr. 2, 2015 | Share

Which Social Networks Have the Most Engaged Audience?

Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks

Last week comScore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media remains one of the paramount digital topics, as leading platforms continue to attract huge audiences and account for an increasingly large share of consumers’... Lees verder

Video jan. 22, 2015 | Share

How Facebook (and Twitter) are mastering mobile

Gian Fulgoni on Mobile Advertising

Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. Bekijken

Presentatie okt. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Lees verder

Presentatie dec. 13, 2013 | Share

Measuring What Matters in Social Media

Measuring What Matters in Social Media

Learn more about the social media benchmarking and competitive intelligence insights that matter when developing an effective social marketing strategy. Lees verder

Presentatie sep. 12, 2013 | Share

2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Lees verder

Presentatie aug. 22, 2013 | Share

Marketing in an Age of Social Mobility

Social Networks: PC & Mobile Share of Minutes

comScore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumers path to purchase, key trends in social networking and mobile, as well as where we’re heading from here. Lees verder

Presentatie nov. 8, 2012 | Share

Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Lees verder

Video sep. 6, 2012 | Share

The Future of Social Media

Andrew Lipsman shares insights on the future of social media and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. Bekijken

Data Gem jul. 19, 2011 | Share

LinkedIn Assumes #2 Spot among U.S. Social Networking Sites

unique-visitors-social-networking-sites-US-Jun2010-Jun2011

In June 2011, LinkedIn captured the #2 spot among social networking sites in the U.S., inching past MySpace after a year of 63 percent growth. While Facebook still commands the top spot on the chart, it saw a healthy 14 percent increase versus June 2010. Twitter is not backing down from the race either, up 31 percent year over year, while Tumblr showed... Lees verder