Keynote: The Power of Like: How Brands Reach Fans and Friends through Social Media Marketing

While most brand marketers today are intensely focused on their social media efforts, many express frustration at the inability to quantify its value or incorporate it into their marketing mix. Specifically, many marketers are seeking a reliable way to measure the impact of their social media efforts on Fans and Friends-of-Fans using familiar marketing mix metrics like reach, frequency and GRPs.

Nearly 7 percent of all digital traffic in the U.S. is consumed away from computers. With the ever growing adoption of smartphones, tablets and other connected devices, non-computer traffic shows only signs of increasing. From searching, shopping, and communicating, the way people consume information on these devices varies greatly from their consumption on traditional web channels. Understanding these differences will be critical to marketers looking to reach these hyperconnected audiences.

Please join comScore and Performics on February 8th at 2 PM EST for a complimentary webinar entitled, Are You Wasting Mobile Dollars? Search Strategies for Smartphones vs. Tablets. Eli Goodman, comScore Evangelist and Jeff Licciardi, Group Account Director at Performics will present insights into today’s mobile consumer across platforms as well as how to effectively and efficiently reach your target audience in a meaningful way.

Please note: Only corporate e-mail addresses will be approved.

The Mobile Landscape in France and Europe

During this presentation Blandine Silverman will discuss the European and France mobile networking landscape, providing insights into trends at a regional and local market level.

• What are the characteristics of the mobile market?
• What type of content is consumed online? What are the usage patterns?
• What about m-Commerce?
• Mobile Marketing : What are the opportunities of contact with consumers?
• What are the perspectives for 2012 and the year after?

The Trends driving Mobile Recruitment

Learn just how big mobile is becoming and in particular the size of mobile usage in recruitment.

Monetizing Media: Advertising Analysis and Research

The media business in the 21st Century is inextricably interwoven into the fabric of human society across world civilization. The age of using basic media-measures (such as GRP, Reach and Frequency) to identify media performance are not entirely over, but have evolved enormously in calculation and importance during the last decade of “digital.” The past, however, is not forgotten because techniques for measuring the popularity of Carol Burnett are still being used worldwide to qualify audiences to advertisers and determine performance of the media plan. The future, too, is also very clear. Digital advertising is the format through which, potentially all advertising, will be delivered in the future regardless of location, format, or screen/canvas/page-size. In these edges - where old media meets new media - massive innovation and reengineering is occurring from using data to create profit from advertising offline, online, and nonline.

The Byte Side of Life: Who’s Surfing What & What’s Popular?

Did you know that 89% of Canadians online use conversational media on a monthly basis, spending an average of 6 hours per visitor on a monthly basis? Bryan will address the state of the Digital Media Universe in Canada, focusing on where Canada stands in terms of usage and duration from a worldwide perspective, as well as taking a closer look at the behaviours of Canadians online. He will then delve deep into social media by discussing key findings from the Power of Like study - an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.

Keynote: The State of Search and What the Future Holds

State of Social Media
This deep dive session will review the latest trends within social media and what they signal for the future. Focusing on key demographics, Mike will reveal important findings about social media users and how different demographics utilise these networks differently. This session will give you a clear vision of how the social landscape looks today, how it is shifting and finally, how you can utilise this new media to yield ROIs.

Keynote: Understanding the Economics of Online Advertising

This presentation, from comScore President and CEO Magid Abraham, will use economic theory concepts to explain pricing trends in the online display ad market and to demonstrate how a lack of scarcity in online ad inventory affects general publisher economics. He will argue that scarcity can actually be restored by creating a standard of viewable impressions as recommended by the Making Measurement Make Sense (3MS) initiative.

Specifically, Mr. Abraham will share his views on the most appropriate, fair and accurate way to measure actual ad delivery, addressing many of the key issues raised by 3MS. In doing so, he’ll use comScore data and insights to highlight how this measurement can be operationalized and how it would impact industry stakeholders, such as publishers, agencies and advertisers.

What's New Pussycat? Online Trends

comScore presents the latest facts and figures detailing the latest trends in online and mobile media consumption to help delegates learn where the audience and opportunities are.

Key Facts and Trends on Social Media

Lessons Learned: Maximizing Returns with Your Digital Marketing Investments

How it all Comes Together: The Future of Mobile, Web, Tablets and Social Media

Keynote: Scoping Out the Digital Landscape

Online TV & Film Distribution Future in Asia

Winning! Measuring Social Media Success

So you're tweeting daily, updating your Facebook status and blogging on your website. Maybe because you feel you need to, or maybe because everyone else is doing it. But what value do these efforts bring you and how do you measure the return you get? What's the value of a fan or follower, and how do you know if you should continue what you're doing or switch up your strategy?

Come to this session prepared to learn meaningful social media metrics, ways to measure your efforts and tactics to refine your strategy.

The Multi-Screen Impact: The Effects of the Connected Consumer

Consumers are increasingly connected across a multitude of screens – Mobile, Internet and Television – creating a complex and fragmented media environment that simultaneously presents brands with challenges in utilizing these platforms effectively and with a plethora of opportunities to reach these increasingly screen-dependent audiences. Marketers are being challenged to develop brand experiences that are relevant to consumer’s rapidly evolving digital lifestyle that also provide complementary experiences across platforms. Understanding how audiences use Mobile, Internet and TV individually and together is the key to successfully reaching and engaging today’s connected consumer.

This session will focus on key insights gathered from research from a study produced by AT&T and comScore, which discusses customer media usage across three screens: mobile, U-verse(r) television and U-verse(r) high-speed Internet.

Research Quality: Crisis? Solutions?

Tying Demos to Ad Dollars: Best Practices & Set Top Box Data

TV Set Top Box (STB) data has long held the promise of measuring new forms of advertising, including addressable and interactive. STB data has the potential to deliver transactional datasets with census-like sample sizes. Although this promise exists, STB data is challenged to be valuable now with best practices that build confidence in the data.

One key challenge for STB is demographics: TV STB data are typically household level, which does not support today’s advertising business models. Demographics are necessary for STB data to be useful today, and to become the platform for tomorrow.

To address this key challenge, comScore undertook a major research initiative to explore methods to attribute demographic information to STB viewing data. This session will provide a detailed description of the methodologies, identify the challenges and provide solutions for each issue. The takeaway to those attending this talk, will be high-quality, best practices to significantly expand the use of STB data in the media industry.

Canadian Mobile Landscape

Did you know that Canada has one of the highest Smartphone penetration rates worldwide; with over 40% of Canadian mobile subscribers using a Smartphone? Bryan will address the state of the Mobile Universe in Canada, focusing on where Canada stands in terms of usage from a worldwide perspective, as well as taking a closer look at the behaviors of Canadians on their mobile devices. He will then delve deep into Canadian mobile trends as it pertains to demographics, app/browser usage, brand usage, and detail Canadian consumers’ usage. In addition, Bryan will look into the driving factors of mobile media consumption across platforms, discover the influence of advertising in Canada’s mobile landscape, and investigate the power of reaching the Canadian consumer through what some people deem as the “next screen”

Using Holistic Marketing Insights to Drive Overall ROI

There are so many factors that influence your brand’s day-to-day health, it is no longer possible to plan, execute and evaluate your marketing activities in a vacuum. By learning how various marketing levers impact brands, you will gain an understanding of the best metrics to detect competitive threats. In this informative session, Mike and John will demonstrate how to measure and leverage holistic strategies to keep consumers connected with your brand.

Digital Media In Canada

As Canada's digital landscape continues to grow in size and evolve across platforms, it is essential for landlords to understand how their audiences are consuming digital media and the latest consumer trends. Mike Wall, Director of comScore Media Metrix Canada, will review the prevailing trends in digital media usage in Canada and their implications for landlords and their businesses. This presentation will provide insight into how landlords can align their strategies to capitalize in the digital world. Furthermore, as mobile technology continues to weave itself into the fabric of daily life, it is critical for landlords to understand the latest consumer trends and how renters are consuming mobile media. Learn about Canada's overall digital landscape, including mobile behaviour, and how digital advertising can influence the success of landlord marketing.

Identifying the Consumers' Sweet Spot

Online shopping is an integral part of consumers’ lives. That’s proven by the continuing high double-digit growth in online sales, even when other retail sales falter. But different consumer segments use the Internet differently and mobile devices are a game changer. This session will report comScore’s latest data on e-commerce sales trends. It will also reveal comScore’s research into shopping patterns and explain to attendees how different consumer behavior patterns affect how e-retailers should market and merchandise their sites.

The State of Online Advertising

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. As a result, brands around the globe have embraced the Internet as an important channel to build relationships with consumers, communicate a brand message and deliver targeted advertising. In fact, in the U.S. alone, online advertising grew by a staggering 23% during the first half of 2011, according to the IAB. These growth rates are far in excess of increases in traditional media, with Kantar reporting that measured media spending in the U.S. was up only 3.5% so far this year.

This presentation from comScore Executive Chairman Gian Fulgoni will provide a review of the current state of the digital advertising market, with a focus on social media. Using findings from a variety of advertising effectiveness research, Mr. Fulgoni will highlight key trends in the industry as well as share insight into what’s working and what’s not when it comes to online advertising.