comScore Activation helps digital publishers build more valuable targets to drive stronger ROI for advertisers – and higher CPMs for you.
Be amazed by what you can do.
There are countless ways we can help you activate data for better targeting. Here are a few.
Increase the scale of your sponsorship segments by retargeting interested audiences across your content.
Uncover the most relevant content across all your inventory for custom-tailored advertising.
Create granular audience targets based on user consumption to deliver advertising that resonates.
Target smarter, not harder.
See how Activation is helping our clients.
comScore Activation enables us to have a more strategic conversation with our advertisers about their needs, giving us the granularity and flexibility we need to take control over our ad packages and maximise scale for inventory monetisation.
– Alex Gibson, Senior Manager Ad Operations and Planning, San Francisco Chronicle, Hearst