comScore Viewability

Freedom to focus on the metrics that matter

comScore is offering free viewability measurement.
Here’s why.

The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to get seen, viewability is not a measure of effectiveness. It’s a table stake. That’s why comScore is offering free viewability: so you can focus on the metrics that matter.

comScore Viewability becomes available globally this summer as a free, self-service offering with baseline reporting metrics.

Sign up now to receive updates about comScore Viewability.

Tell Me More

Free viewability allows you to focus on success metrics.

By enabling media buyers and sellers to measure viewability at no cost, you can focus on metrics that provide a greater understanding of campaign performance, such as campaign reach and frequency and in-target delivery, as well as lift in brand awareness, purchase intent, visitation and product sales.

Viewability helps the industry move forward in a dynamic, cross-platform world.

See how it makes TV and digital measurement cross-platform comparable.

Same tag. Same trusted comScore technology.

comScore Viewability* uses the same tag and technology as MRC-accredited vCE, giving you clean viewability reporting that removes both general and sophisticated IVT.


*This product is not accredited at this time.

Ready to learn more?

Sign up now to receive updates about comScore Viewability.

Tell Me More

Related Products

comScore Activation helps digital publishers build more valuable targets to drive stronger ROI for advertisers – and higher CPMs for you.
Learn More
comScore Brand Survey Lift™ laat het effect van reclame zien op consumentengedrag en -intenties in ieder willekeurig reclameformat. Dit kan ook een analyse van het effect...
Learn More
Om investeringen in de digitale wereld werkelijk te kunnen meten, moeten marketeers weten hoe groot de impact is van de offline verkoop. AdEffx Offline Sales Lift™ biedt...
Learn More
validated Campaign Essentials® (vCE) is een totaaloplossing voor het volgen van de plaatsing van advertenties.
Learn More