The Most Comprehensive Digital Audience
Measurement and Media Planning Solution
Knowing the size of your website’s audience simply isn’t sufficient in today’s fragmented, multi-platform digital media environment. MMX Multi-Platform provides the industry’s first comprehensive view of digital consumer behavior across desktop computers, smartphones and tablets.
Advertisers, agencies and publishers have long relied on MMX® as the standard currency for online measurement. MMX Multi-Platform is not just an evolution of this industry-leading measurement platform that accounts for the increasingly important media channels of smartphones and tablets, but is also a revolution in terms of the detailed new insights clients can leverage to optimize their digital strategies.
ESPN’s mission is to serve sports fans, anytime, anywhere, so it’s critically important that we are able to represent the audience of our entire digital footprint. Measuring user behavior across platforms provides us better insights to most effectively build products, serve content, market our offerings and develop innovative advertising solutions.
With the growth of tablets and smartphones, media consumption has become fluid throughout the day. These numbers demonstrate how well Gannett has been able to leverage its digital focus to grow our consumer base through our mobile and tablet products. We applaud comScore for addressing the industry’s need for accurate multi-platform audience measurement.
comScore’s new Multi-Platform service provides invaluable data to help navigate today’s tumultuous digital landscape. It is crucial to holistically quantify the unduplicated exposure and engagement of all our digital assets moving forward.
Given the trends we’re experiencing in this new multi-screen world with more of our audience engagement with us across mobile devices, it’s critical to our future to capture this activity accurately. comScore is leading the industry in methodologies to realistically represent all the audience who’s coming to our sites across all these new devices.
Consistent multi-channel reporting of audience reach and demographics is an important underpinning of cross-platform media planning. We look forward to leveraging MMX Multi-Platform to improve side-by-side comparisons and gain a more holistic view of audiences that will help increase the efficiency and performance of our clients’ campaigns.
With mobile representing such a large segment of our digital audience, we knew that traditional web-based audience measurement was not giving us credit for the significantly larger audience we’ve been delivering to our advertisers. By addressing that critical piece of the landscape, this product is bringing a more realistic view of the true digital media universe to the market.
MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their un-duplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics can be compared across digital media platforms and can be used to understand incremental activity coming from each platform.
MMX Multi-Platform leverages comScore’s existing digital media planning currency and expands its benefits to provide important multi-platform insights that better reflect the state of digital consumer behavior today.
Video Metrix provides objective insights with the most accurate and comprehensive measurement of global online video activity.