Mobile consumer insights

across smartphones and tablets
Connect mobile consumption with intents, interests and satisfaction

comScore MobiLens® Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens Plus connects data about consumers’ mobile content consumption with their purchase-intents, interests and device satisfaction.

Deduplicated audience behavior
and insights across devices

Deduplicated audience behavior and insights across devices  

Which site/app has visitors that also have high device satisfaction?

Is there a skew in the way my audience uses & perceives mobile phones vs. tablets?

Access wide-spectrum of user-behaviors that
influence consumer preferences for mobile products

What are consumers’ reasons for not using mobile banking?

Does device brand loyalty correlate with demographic factors?

 
Access wide-spectrum of user-behaviors

New insights into device purchase-intents
and mobile advertising preferences

Location based advertising  

What % of consumers plan to upgrade to a new device/brand?

Is your push notification advertising strategy on phones and tablets acceptable to your target segment?

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