Knowing the size of your website’s audience simply isn’t sufficient in today’s fragmented, multi-platform digital media environment. MMX Multi-Platform provides the industry’s first comprehensive view of digital consumer behavior across desktop computers, smartphones and tablets.
comScore MMX® Multi-Platform provides the industry’s first comprehensive view of the consumption habits of your digital audience and your competitive set, along with demographics and cross-visitation information, across desktop computers, smartphones and tablets.
Understand unduplicated audience size, demographic composition, engagement and performance within key user segments and behavioral trends. Compare across digital media platforms to understand incremental activity coming from each platform. Measure audience composition and performance within key user segments to target based on a variety of demographic, lifestyle, product ownership and behavioral characteristics.
Leverage comprehensive reporting on more than 300,000 digital media entities.
MMX Multi-Platform offers global coverage with audience measurement in 44 countries and 6 regions.
Use comparable metrics across digital platforms.
Compare online with other media using traditional metrics such as reach, frequency and GRPs.
Trust the leader in multi-platform digital audience measurement.
Advertisers, agencies and publishers have long relied on MMX as the standard currency for digital audience measurement.