Mobile operator marketers worldwide are looking for new ways to grow share and improve ARPU all while maintaining operating margins. With the explosive growth of digital devices, operators have access to billions of digital data points that can be used to understand subscriber behavior and provide more relevant products and services.
The Subscriber Analytix Marketing software module transforms digital subscriber data into insights that can be used to improve device cross-sell and upsell campaigns with a focus on improving overall ARPU.
The Subscriber Analytix Marketing software module ingests digital network data from all major network probe types, summarizes billions of records, and then categorizes data records into digital behavior variables and reports. The resulting digital behavior can be used to understand past performance (reporting), review current subscriber behavior (real-time), and build more effective marketing campaigns through predictive models. Mobile operators can now have clear insight into how subscribers are using their network (websites, apps, protocols) to provide more relevant products and services – all to drive ARPU and market share growth.