comScore AdEffx™ is elevating advertising measurement. |
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From streamlined workflow tools to the revolutionary new vGRP, AdEffx brings a new level of confidence and continuity to the industry. |
When it comes to advertising effectiveness, AdEffx is the one solution for maximizing total success. Plan, test, validate and evaluate success with a single, comprehensive solution designed for today’s cross-media world.
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Plan with Power
Identificeer en karakteriseer online consumenten. Ontdek waar je het best een gewenst publiek bereikt. Laat de waarde van een website zien door de kenmerken van je publiek te definiëren. comScore Media Planning & Analysis oplossingen bieden toptools om je online publiek te identificeren, te bereiken en je erop te richten. Lees meer |
Creative & Messaging Optimization
Are your ads strong enough to make an impact? Creative & Messaging Optimization solutions for up-front strategies, early-stage ideas and fully-produced executions greatly increase the chance of in-market success. Lees meer |
Ad & Audience Validated Ratings
Optimize ad and audience delivery in-flight to ensure campaign success. Ad & Audience Validation Ratings allow you to determine how many of your ads are served to the right audience and geography, brand safe, in-view and not fraudulent. Available as part of validated Campaign Essentials™, and powered by vGRP, this solution offers a holistic view of ad delivery. Lees meer |
Lift & ROI Measurement
Whether the objective is to increase online activity, lift brand perceptions or sell products online or in-store, AdEffx Lift & ROI Measurement solutions evaluate what works and which publishers, creatives and data providers are driving the greatest impact. Lees meer |
