Vital Digital Market Intelligence for the Gaming Industry

The game space has evolved. No longer a phenomenon restricted to arcade, PC or console, consumers are engaged in game play on nearly every platform. With an ever-increasing audience & changes in how games are monetized, developers, publishers and advertisers of games need new ways to measure user engagement, understand gamer behavior and sort through the myriad of demographic and lifestyle shifts that exist within the gamer community.

comScore Gaming Solutions provide digital marketers with the clear, actionable and accurate insights needed to understand the critical aspects of the gaming market.

Prove That Small but Mighty Deserves Advertising Dollars
comScore Game Metrix profiles the behavior of gaming audiences and quantifies their value. Identify gamers by demographics, platforms and genres. Gain deep insight into gamer behavior, spending, media consumption and more.

Develop Games That Meet Market Specs
Game developers need to understand what types of PCs and consoles are in use today, and what the landscape may look like when their game is completed. comScore Game Metrix measures PC game play, computer-system capabilities and software installation, usage and engagement.

Online ‘Object’ Based Games Don’t Live in One Place
The advent of extended network objects and widgets has given rise to a new breed of viral games that exist on social networking sites, casual game sites and more. XNGamer™ measures engagement and usability for games that live in multiple places online.

Get The Answers that Matter Most
In the rapidly evolving world of gaming, you need accurate and timely information to build a sustainable competitive advantage. comScore analysts work directly with clients to design studies relevant to their business that edge out the competition.

To learn more about comScore Gaming Solutions, please contact us today.