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Blog sep. 8, 2016 | Share

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

How Advanced Currencies are Moving the Industry Beyond Age Gender Demos

Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think about it, it’s really kind of amazing that our industry hasn’t moved beyond these types of demographics to a more precise way of doing business that... Leer más

Comunicado de prensa sep. 8, 2016 | Share

comScore presenta una nueva solución de activación de datos para optimizar los resultados publicitarios

comScore (NASDAQ: SCOR) ha presentado una nueva solución global que permite a los compradores y vendedores de medios crear objetivos de audiencia y contenido más relevantes con el fin de obtener mejores resultados publicitarios. comScore Activation ayuda a los vendedores de medios a aumentar la rentabilidad con unos CPMs más elevados para su inventario,... Leer más

Data Gem sep. 2, 2016 | Share

Working Hard: Movies & TV Shows That Got the Job Done

In honor of Labor Day: a comScore infographic with the movies & TV shows that worked overtime. Leer más

Blog sep. 1, 2016 | Share

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online, according to comScore MMX® Multi-Platform and comScore Mobile Metrix®. While the... Leer más

Presentación ago. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Leer más

Presentación ago. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Leer más

Video ago. 12, 2016 | Share

Millennials going mobile

Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go. Ver

Comunicado de prensa ago. 10, 2016 | Share

comScore Board Names Co-Founder Gian Fulgoni as Company’s Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue to serve on the Board. Mr. Fulgoni previously served as the company’s Executive Chairman of... Leer más

Comunicado de prensa jul. 26, 2016 | Share

comScore Enhances Plan Metrix Solution with Mobile Data Inputs

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. Leer más

Blog jul. 26, 2016 | Share

Reaching New TV Show Viewers with Precision

Reaching New TV Show Viewers with Precision

Every year, content creators invest millions of dollars in the creation and promotion of new TV shows. To boost the new show’s chance of success, its vital that networks know how to best reach the key segment of viewers known as “new show adopters” who consistently tune into new content. Leer más