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White paper nov. 13, 2014 | Share

2014 Online Auto Insurance Shopping Report

Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online. Leer más

Caso de estudio nov. 13, 2014 | Share

validated Campaign Essentials: A ConAgra Foods Case Study

A ConAgra Foods Case Study

ConAgra case study on how ConAgra Foods worked with advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI. Leer más

Comunicado de prensa nov. 13, 2014 | Share

comScore Releases 2014 U.S. Online Auto Insurance Shopping Report

comScore, Inc. (NASDAQ: SCOR) today released its 2014 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends, and the attitudes and intentions of consumers shopping for auto insurance online. Additionally, the study provides insight as to how, why and where consumers shop for auto insurance. The study is... Leer más

Comunicado de prensa nov. 12, 2014 | Share

comScore seleccionado como proveedor de analítica web, móvil y video por un medio de comunicación del Reino Unido

comScore, Inc. (NASDAQ: SCOR), líder en medición del mundo digital, anunció hoy que comScore Digital Analytix ha sido seleccionado por la BBC como fuente de analítica integral para todo su contenido digital, incluyendo contenido web, móvil y video para su servicio local y global. Leer más

Comunicado de prensa nov. 11, 2014 | Share

comScore Announces vCE Integration Partnership with Adform to Deliver Streamlined Campaign Delivery and Validation to Programmatic Media Buyers

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced a partnership with Adform, the world's only programmatic brand-led media platform, which allows marketers to streamline setup and measure digital campaign delivery by leveraging validated Campaign Essentials™ (vCE®) as an integrated part of Adform’s ad... Leer más

Ranking de mercado nov. 6, 2014 | Share

comScore Reports September 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for September 2014. Apple ranked as the top smartphone manufacturer with 41.7 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leer más

Comunicado de prensa nov. 4, 2014 | Share

comScore Provides Integration with Lotame’s DMP through its Digital Analytix® Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. Leer más

Blog nov. 3, 2014 | Share

Progressing Toward a Human GRP in Digital

Josh Chasin

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach and frequency-based metrics were relics of old media and had little use in the world of impressions... Leer más

Comunicado de prensa nov. 3, 2014 | Share

MRC Grants Continued Accreditation to comScores vCE® Validation Service

comScore (NASDAQ: SCOR) today announced that its validated Campaign Essentials™ (vCE®) Validation suite was granted continued accreditation by the Media Rating Council (MRC). Leer más

Blog oct. 29, 2014 | Share

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

Mobile Messaging Apps

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit... Leer más