Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. Leer másEtiquetas: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that GroupM, WPP’s consolidated media investment management operation, and comScore are partnering to measure the effectiveness of digital advertising in Italy. Leer másPor: Ana Laura Zain Etiquetas: Ad Impressions, Ad Networks, Ad Validation, Advertising
In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Leer másPor: Andrea Vollman Etiquetas: Ad Impressions, Ad Validation, Behavioral Targeting, Cookies, Viewability
Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil
comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. Leer másPor: Rodrigo Ceron Etiquetas: Ad Impressions, Ad Networks, Ad Validation, Advertising, CPG
Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... Leer másPor: Andrea Vollman Etiquetas: Ad Impressions, Ad Validation, Advertising, Viewability
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion. Leer másPor: Adam Lella Etiquetas: Ad Impressions, Engagement, Rankings, Video, YouTube
comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Leer másPor: Kate Dreyer Etiquetas: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital... Leer másPor: Kate Dreyer Etiquetas: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. Leer másPor: Kate Dreyer Etiquetas: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. ViewFeaturing: Serge Matta Etiquetas: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video