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Comunicado de prensa jun. 16, 2007 | Share

comScore MMX Releases Top 50 Web Rankings for May

comScore MMX today released its monthly analysis of U.S. consumer activity at top online properties for May 2007, which saw traffic increase to movie-related sites as the summer movie season kicked off, political sites with the presidential debates fueling interest, and e-commerce sites as consumers shopped for and purchased Mother’s Day... Leer más

Comunicado de prensa jun. 14, 2007 | Share

Yellow Book Network Shows Fastest Growth in IYP Search Queries Conducted

comScore today released its qSearch Internet Yellow Page (IYP) search rankings for Q1 2007, which revealed that Yellow Book Network was the fastest growing property with an 85-percent gain in searches versus Q1 2006, while Yahoo! Sites was the market leader, accounting for 22.4 percent of IYP searches. Leer más

Comunicado de prensa jun. 14, 2007 | Share

“comScore Widget Metrix” Service Launched to Track Widget Usage Across the Web

comScore today announced the launch of comScore Widget Metrix, a new service to track the usage of widgets across the Web. comScore currently tracks Web widgets, which are data files that can be embedded into a site’s HTML code and are typically displayed in a small viewing pane on the site. They are most often used to display customized or personalized... Leer más

Blog jun. 13, 2007 | Share

Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline Sales

Hi, my name is James Lamberti, SVP Search and Media at comScore. I’m heavily involved in our search work and often partner with clients and the industry to dive deeper into the role and value of search. On June 27th, I am delivering a keynote at Searchnomics 2007, titled “Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline... Leer más

Comunicado de prensa jun. 8, 2007 | Share

Josh Chasin Joins comScore as Chief Research Officer

Josh Chasin Joins comScore as Chief Research Officer Leer más

Comunicado de prensa jun. 7, 2007 | Share

comScore Publishes White Paper on the Impact of Cookie Deletion on the Accuracy of Website Audience Measurement

comScore today announced that it is making available its white paper, “The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics: An Empirical comScore Study.” The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in... Leer más

Blog jun. 6, 2007 | Share

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement. Please visit <a href="http://www.comscore.com/request/cookie_deletion.asp">www.comscore.com/request/cookie_deletion.asp</a>... Leer más

White paper jun. 6, 2007 | Share

Cookie Deletion Whitepaper

The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Leer más

Comunicado de prensa jun. 5, 2007 | Share

Google Sites Ranked by comScore as Top U.S. Video Property in March 2007

comScore today released its comScore Video Metrix rankings for March 2007, showing Google Sites as the top U.S. streaming video property with 57.4 million unique people streaming (“streamers”) and 1.2 billion video streams initiated. YouTube.com drove the lion’s share of the video streaming activity at the Google Sites property with 53.5 million... Leer más

Blog jun. 4, 2007 | Share

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends. According to The Numbers Guy “Industrywide U.S. sales data have been hamstrung by the omission... Leer más