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Comunicado de prensa feb. 26, 2007 | Share

comScore Networks and IRI Join Forces to Create Internet Tracking Panel for CPG Industry

CHICAGO and LAS VEGAS, Feb. 26, 2007 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions and services for the consumer packaged goods (CPG), retail, and healthcare industries, and comScore Networks, Inc., a leader in measuring the digital age, today announced that they are joining forces to create... Leer más

Comunicado de prensa feb. 20, 2007 | Share

HSBC Direct Promotional High Yield Savings Product Sign of Things to Come, According to comScore Networks

RESTON, VA, February 20, 2007 – comScore Networks, a leader in measuring the digital age, today released the results of a study which examines share of the online High Yield Savings market among key players and the impact of recent rate changes on this marketplace. Leer más

Comunicado de prensa feb. 15, 2007 | Share

New Year’s Resolutions Reflected in January U.S. Web Traffic

RESTON, VA, February 15, 2007 – comScore MMX today released its monthly analysis of U.S. consumer activity at top online properties and categories for January 2007. In keeping with annual trends, January saw significant increases in visitation to tax, travel, careers and real estate sites. Heightened interest in tax software and Microsoft’s... Leer más

Comunicado de prensa feb. 14, 2007 | Share

Online Sales of Flowers and Greeting Cards Jump 98 Percent in the Week Before Valentine’s Day

RESTON, VA. February 14, 2007 – comScore Networks, a leader in the measuring the digital age, today released a study on e-commerce activity related to Valentine’s Day. While several online retail categories experienced significant sales increases in the week preceding the holiday, flowers and greeting cards saw the most dramatic gains. Compared... Leer más

Comunicado de prensa feb. 9, 2007 | Share

Consumer Generated Advertisements Rate as Bright ‘Spots’ Among Underwhelming Lineup of Super Bowl Commercials

RESTON, VA. February 9, 2007 – comScore Networks, a leader in the measuring the digital age, today released the results of a survey that quantifies Americans’ attitudes and opinions related to Super Bowl XLI. Respondents voiced their approval of the consumer-generated advertisements shown during the game, though they found the overall lineup of... Leer más

Comunicado de prensa feb. 2, 2007 | Share

comScore Networks and Federated Media Announce Measurement Initiative for Conversational Media Sites

RESTON, VA, February 2, 2007 – comScore Networks, a leader in measuring the digital age, and Federated Media, representative of more than 110 independent conversational media sites (including Digg, PROTRADE, BoingBoing and Dooce), today announced a research and development initiative designed to provide comprehensive measurement of conversational... Leer más

Comunicado de prensa feb. 2, 2007 | Share

Super Bowl Viewers Looking Forward to Consumer Generated Advertisements; Women More Likely Than Men to Tune in for Commercials

RESTON, VA. February 2, 2007 – comScore Networks, a leader in the measuring the digital age, today released the results of a survey of more than 1,500 Americans’ attitudes and opinions related to Super Bowl XLI. The survey was conducted among consumers who plan to watch this year’s Super Bowl, and respondents were evenly divided between men... Leer más

Comunicado de prensa feb. 1, 2007 | Share

comScore Pharmaceutical Solutions and Evolution Road Partner to Provide E-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

RESTON, VA, February 1, 2007 – comScore Pharmaceutical Solutions, a division of comScore Networks and a leader in measuring the digital age, together with its partner Evolution Road announced today the development and publishing of consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. Leer más

Comunicado de prensa ene. 31, 2007 | Share

comScore Networks’ New Capability of Classifying Ad Networks by Content Category Enables Advertisers to Align Online Marketing Plans with Major Media Events

RESTON, VA. January 31, 2007 – comScore Networks, a leader in the measuring the digital age, today announced that the firm’s audience data for online advertising networks can now be segmented into broad consumer-focused categories through its MMX service. This advanced capability enables online advertisers to better understand advertising... Leer más

Comunicado de prensa ene. 22, 2007 | Share

Consumers in the 18-to-24 Age Segment View Cell Phones as Multi-Functional Accessories; Crave Advanced Features and Personalization Options

RESTON, VA. January 22, 2007 – comScore Networks, a leader in measuring the digital age, today released a study of wireless consumer segments, the second in a two-part series that analyzes trends in the wireless industry. Based on a survey of U.S. consumers who use a wireless phone, this report analyzes differences in behavior and attitudes among... Leer más