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Blog oct. 26, 2007 | Share

Consumer Trends in Social Networking

Recently, I spoke at the Forrester Consumer Forum here in Chicago, titled “Winning in a World Transformed by Social Technologies.” I’d like to share with you some of the findings from my presentation, which focused on consumer trends in social networking. Leer más

Comunicado de prensa oct. 25, 2007 | Share

Third Quarter U.S. Retail E-Commerce Grows 23 Percent versus Last Year

RESTON, VA, October 25, 2007 – comScore, Inc. (NASDAQ: SCOR) today released U.S. e-commerce spending figures for the third quarter of 2007, showing that retail e-commerce increased 23 percent versus year ago to $28.4 billion. Leer más

Blog oct. 23, 2007 | Share

The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor Counts

Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided by publishers’ web server logs and the independently measured unique visitor counts... Leer más

Comunicado de prensa oct. 23, 2007 | Share

Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies

RESTON, VA, October 23, 2007 – comScore, Inc. (NASDAQ: SCOR) today released findings from a major research study analyzing the role of online search in generating Web site traffic for a number of consumer packaged goods (“CPG”) categories, including baby care, personal care, home care, and packaged food. The study, entitled “The Digital Shelf:... Leer más

Comunicado de prensa oct. 18, 2007 | Share

comScore Releases September U.S. Search Engine Rankings

RESTON, VA, October 18, 2007 – comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the search marketplace. Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted, representing a 57 percent share of the search market. Along with... Leer más

Comunicado de prensa oct. 18, 2007 | Share

comScore MMX Releases Top 50 Web Rankings for September

RESTON, VA, October 18, 2007 –comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for September 2007 from its comScore MMX service. Political sites gained as political controversies grabbed headlines and the 2008 presidential campaigns kicked into high gear. Sports sites grew... Leer más

Comunicado de prensa oct. 15, 2007 | Share

Social Networking Sites Represent an Attractive Venue for Apparel Products Ads

RESTON, VA, October 15, 2007 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study using its comScore Segment Metrix tool, which showed that heavy U.S. visitors to social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories, consumer... Leer más

Blog oct. 12, 2007 | Share

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial construct (banner ads defined by area with two dimensions, and existing on a page); but increasingly,... Leer más

Comunicado de prensa oct. 10, 2007 | Share

61 Billion Searches Conducted Worldwide in August

RESTON, VA, October 10, 2007 – comScore, Inc. (NASDAQ: SCOR) today released the first comprehensive study of worldwide search activity, based on data from its qSearch 2.0 service. comScore qSearch 2.0 offers the first panoramic worldwide view of online search activity, providing granular, in-depth analysis of the search universe reported from the... Leer más

Blog oct. 9, 2007 | Share

A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement. Leer más