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Blog may. 3, 2010 | Share

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown reason, my answer was marked incorrect - an event that apparently still scars... Leer más

Comunicado de prensa sep. 16, 2008 | Share

Leo Burnett and comScore Unveil New Findings in “Tracking the Virtual Man: What are men really doing online?”

Chicago, September 16, 2008 – Global communications agency, Leo Burnett and global digital research firm, comScore, have partnered to present a proprietary study on men’s online behavior -- and the influence it has on media strategies and creative execution -- at the iMedia Brand Summit in Coronado Island, Calif. Presented by Rose Cameron, senior... Leer más

Comunicado de prensa sep. 2, 2008 | Share

comScore Study Reveals All Consumer Income Segments Cutting Back as Inflation Fears and Housing Concerns Intensify

RESTON, VA, September 2, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study examining recent changes in consumer attitudes and perceptions about the state of the U.S. economy. The study showed that consumers in all income segments are cutting back on spending due to concerns about the economy, and that they were doing so... Leer más

Comunicado de prensa mar. 31, 2008 | Share

M:Metrics and Mediamark Research & Intelligence Partner to Offer Consumption Metrics Across Mobile And Offline Media

LAS VEGAS — March 31, 2008 — M:Metrics, the mobile media authority, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will partner to deliver the first product to combine offline and mobile media audience metrics in the U.S., allowing agencies and mobile operators to better integrate mobile into cross-media... Leer más

Blog ene. 25, 2008 | Share

Interview with Surinder Siama of ResearchTalk Podcasts

I was recently interviewed by Surinder Siama of ResearchTalk Podcasts about current trends in Internet market research, and thought I’d share the video with you below. Much of our discussion focuses on a recent study that comScore conducted with P&G, Yahoo! and SEMPO that explored the potential for the CPG industry to invest in, and benefit from,... Leer más

Comunicado de prensa nov. 29, 2007 | Share

Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior

RESTON, VA, November 29, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the results of a new study conducted with The Kelsey Group, a leading research and strategic analysis firm focused on local media and advertising, that examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.... Leer más

Blog jun. 6, 2007 | Share

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement. Please visit <a href=""></a>... Leer más

Blog jun. 4, 2007 | Share

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends. According to The Numbers Guy “Industrywide U.S. sales data have been hamstrung by the omission... Leer más

Blog may. 30, 2007 | Share

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”? Leer más

Blog abr. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Leer más