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Comunicado de prensa mar. 13, 2006 | Share

IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising

New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows... Leer más

Comunicado de prensa feb. 23, 2006 | Share

comScore E-Commerce Sales Data Accurately Predict U.S. Department of Commerce Estimates Weeks Ahead of Their Publication

RESTON, Va., February 23, 2006 – comScore Networks today announced that its annual e-commerce sales trends for 2005 varied by less than one percent from those published by the U.S. Department of Commerce. The comScore e-commerce data were available to comScore clients and widely published in early January 2006 – a full six weeks before the U.S.... Leer más

Comunicado de prensa feb. 21, 2006 | Share

comScore Reports 24 Percent Growth in Auto Insurance Quotes and 29 Percent Growth in Policies Purchased Online in 2005

RESTON, VA. Feb. 21, 2006 – Consumers flocked online to research and purchase auto insurance in 2005 according to an analysis released today by comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior and attitudes. The comScore analysis revealed that the total number of auto insurance quotes submitted online... Leer más

Comunicado de prensa ene. 30, 2006 | Share

comScore Networks Announces Partnership with Catalina Health Resource

RESTON, VA, January 30, 2006 – comScore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for pharmaceutical drug products. Catalina Health Resource is a division of Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing... Leer más

Comunicado de prensa abr. 20, 2005 | Share

comScore Launches New Services to Measure Online Advertising Effectiveness and Streaming Media Consumption

RESTON, Va., April 20, 2005 – comScore Networks today announced the introduction of two breakthrough research solutions to meet the demands of marketers seeking to understand and maximize the return on their investments in interactive media. These services include comScore Campaign Metrix, which comprehensively evaluates the effectiveness of online... Leer más

Comunicado de prensa mar. 15, 2005 | Share

Catalina Marketing Corporation Selects comScore Networks as BAR® Licensing Partner

ST. PETERSBURG, Fla., March 15, 2005 -- Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing, today announced that it has partnered with comScore Networks to offer clients its Behavior Activated Research® (BAR®) solution. The partnership is designed to leverage the value of the Catalina Marketing Network® and... Leer más

Comunicado de prensa feb. 3, 2005 | Share

comScore Networks Acquires SurveySite

RESTON, Va., Feb. 3, 2005– comScore Networks today announced it has acquired SurveySite, Inc., a leading provider of full service custom research to leading global marketers. Founded in 1996, SurveySite is a recognized pioneer in market research conducted via the Internet. The SurveySite organization, based in Toronto, will operate as a division... Leer más

Comunicado de prensa sep. 27, 2004 | Share

DoubleClick and comScore MMX Explore Techniques for Efficiently Using Internet as a Reach Medium with Joint Study on Online Audience Accumulation

NEW YORK, Sept. 27, 2004 - DoubleClick Inc. (DCLK), a leading provider of marketing solutions for advertising agencies, marketers and web publishers, today released a joint research study with comScore MMX which explores the reach of the Internet by the same measures used in print and television advertising. The report analyzes the dynamics... Leer más

Comunicado de prensa jun. 24, 2004 | Share

comScore Announces Global Panel Now Exceeds 2 Million Consumers

RESTON, Va., June 24, 2004 – comScore Networks today announced that its consumer panel has grown to exceed two million participants worldwide, and continues to expand. Using patent-pending measurement technology and full service survey research capabilities, comScore has emerged as an industry leader by providing unparalleled insight into consumer... Leer más