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Comunicado de prensa sep. 27, 2006 | Share

U.S. Gaming Audience Spans All Consumer Segments, Representing Key Opportunity for Marketers

RESTON, VA, September 27, 2006 – comScore MMX, the leader in digital media measurement, today released the second quarter results of Game Metrix, a quarterly syndicated study analyzing gamers’ cross-platform behaviors and attitudes. The study combines the passive observation of online behavior, including visitation to online gaming and... Leer más

Comunicado de prensa ago. 7, 2006 | Share

Half of All U.S. Internet Users Visited News Sites in June 2006, According to comScore Networks

RESTON, VA, August 7, 2006 – comScore MMX today released an analysis of consumer activity at general news sites. More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006, demonstrating consumers’ reliance on the Web as a source for news information. Leer más

Comunicado de prensa jun. 26, 2006 | Share

Consumers Age 35-44 Are Most Likely to Buy a Car in the Next Six Months

RESTON, VA, June 26, 2006 – comScore MMX today revealed the automotive purchase intent, online visitation habits and automotive ownership tendencies of American consumers who are most likely to purchase an automobile in the next six months. This study, the first of a series of industry-specific analyses from the comScore MMX “Audience... Leer más

Comunicado de prensa may. 16, 2006 | Share

comScore Study Reveals Gamers are an Attractive Online Advertising Segment

RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Leer más

Comunicado de prensa abr. 10, 2006 | Share

comScore Study Reveals the Number of Online Banking Customers Has Grown 27 Percent in the Past Year

RESTON, Va., April 10, 2006 – comScore Networks, the industry leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the state of online banking in the U.S. comScore found that the number of online banking customers grew to nearly 40 million during Q4 2005, a 27-percent increase over the previous... Leer más

Comunicado de prensa mar. 31, 2006 | Share

comScore Data Show Heavy Work-Based Viewing of “CBS March Madness On Demand™ Streaming Video”

RESTON, VA, March 31, 2006 – comScore MMX today announced the results of their analysis of viewing of live video streams during the first round of the NCAA Tournament. In their inaugural offering of completely free, live online content, CBS SportsLine, CBS Sports and the NCAA teamed up to broadcast live Internet video for the first three... Leer más

Comunicado de prensa dic. 1, 2005 | Share

Advertisers Take Note: Internet Streaming Video Now Reaches More Mature Audiences

RESTON, VA, December 1, 2005 – comScore Networks released today the first-ever research report demonstrating the broad reach and demographic appeal of Internet video and audio to U.S. consumers. The research, released in conjunction with StreamingMedia.com, revealed that consumers between the ages of 35 and 54 years old accounted for more than 45... Leer más

Comunicado de prensa oct. 13, 2005 | Share

94 Million Americans Viewed Online Videos In June, According To comScore MMX Online Video Ratings

RESTON, VA, October 13, 2005 – comScore MMX today released the first publicly available analysis of consumer usage of online streaming video content, based on the comScore MMX Online Video Ratings service. In June 2005, more than 94 million people in the U.S., or 56 percent of the domestic Internet population, viewed a streaming... Leer más

Comunicado de prensa ago. 8, 2005 | Share

50 Million Americans Visited Blogs During the First Quarter 2005, According to New comScore Study

RESTON, Va., Aug. 8, 2005 – comScore Networks today released a report detailing the scale, composition and activities of audiences of Weblogs, commonly known as “blogs.” The report, which was sponsored in part by Six Apart and Gawker Media, found that nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited... Leer más

Comunicado de prensa oct. 21, 2004 | Share

MEDIA ADVISORY: The Race for the Women’s Vote Too Close to Call

What: Release of a new poll of American women regarding 2004 election voting plans, opinions of the candidate’s wives, and other key issues and attitudes affecting the election. The poll was conducted by comScore Networks, a leading market research and polling firm, between October 16 and 20th. Results include breakouts by martial status and three... Leer más