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Blog may. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Leer más

Blog abr. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Leer más

Blog abr. 10, 2007 | Share

Firefox vs. Internet Explorer

Welcome to my first posting on comScore Voices. Here, I’ll take the opportunity to discuss topics and provide information that I hope will be relevant – and valuable – to anyone who is keenly interested in the continued development of the Internet as a powerful platform for consumers and marketers alike. I’ll also share some of the more important... Leer más

Comunicado de prensa nov. 15, 2006 | Share

Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers

Reston, VA, November 15, 2006 – comScore Networks, a leader in measuring the digital age, today released a study which provides insight into the demographic characteristics, interests and media usage habits of online consumers who own digital music players (DMPs), including devices such as MP3 players, iPods (and starting today, Microsoft’s new... Leer más

Comunicado de prensa nov. 7, 2006 | Share

comScore Launches Enhanced Online Media Planning Tool with Broader Insight into Consumer Preferences and Attitudes

Reston, VA, November 7, 2006 – comScore Networks, a leader in measuring the digital age, today launched comScore Plan Metrix, the next generation of its industry-leading media planning tool, previously known as AiM (Audience insight Measures). Plan Metrix offers improved usability and broader insight into consumer preferences. Importantly, Plan... Leer más

Comunicado de prensa oct. 5, 2006 | Share

More than Half of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift

RESTON, VA, October 5, 2006 – comScore MMX, a leader in digital media measurement, today released an analysis of the users of leading social networking sites, revealing that significant age differences exist between the user bases of these sites. Leer más

Comunicado de prensa sep. 27, 2006 | Share

U.S. Gaming Audience Spans All Consumer Segments, Representing Key Opportunity for Marketers

RESTON, VA, September 27, 2006 – comScore MMX, the leader in digital media measurement, today released the second quarter results of Game Metrix, a quarterly syndicated study analyzing gamers’ cross-platform behaviors and attitudes. The study combines the passive observation of online behavior, including visitation to online gaming and... Leer más

Comunicado de prensa ago. 7, 2006 | Share

Half of All U.S. Internet Users Visited News Sites in June 2006, According to comScore Networks

RESTON, VA, August 7, 2006 – comScore MMX today released an analysis of consumer activity at general news sites. More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006, demonstrating consumers’ reliance on the Web as a source for news information. Leer más

Comunicado de prensa jun. 26, 2006 | Share

Consumers Age 35-44 Are Most Likely to Buy a Car in the Next Six Months

RESTON, VA, June 26, 2006 – comScore MMX today revealed the automotive purchase intent, online visitation habits and automotive ownership tendencies of American consumers who are most likely to purchase an automobile in the next six months. This study, the first of a series of industry-specific analyses from the comScore MMX “Audience... Leer más

Comunicado de prensa may. 16, 2006 | Share

comScore Study Reveals Gamers are an Attractive Online Advertising Segment

RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Leer más