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Blog mar. 16, 2010 | Share

Chatroulette Takes the College Crowd by Storm

If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette. For those who don’t already know, it’s a new video chat service that randomly assigns users video chat partners anywhere around the globe, an experience that can, in theory,... Leer más

White paper feb. 26, 2010 | Share

The comScore Data Passport - First Half 2010

From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Leer más

White paper sep. 1, 2009 | Share

The comScore Data Passport - Second Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Leer más

White paper abr. 1, 2009 | Share

The comScore Data Passport - First Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Leer más

White paper mar. 4, 2009 | Share

Power to the People

Power to the People: Why Panels Are Essential for Counting People and Providing Valid Demographics for Hybrid Online Audience Measurement Services Leer más

Blog feb. 8, 2008 | Share

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at comScore, you go to a lot of meetings where clients want to talk about... how can I put this delicately...... Leer más

Comunicado de prensa sep. 24, 2007 | Share

comScore Announces Breakthrough Service for Measurement of Online Advertising

RESTON, VA, September 24, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Ad Metrix Publisher, a new service that provides critical insight into the online advertising landscape by reporting where display ads are actually viewed across the Internet and the characteristics of the people who are exposed to them. Ad... Leer más

Comunicado de prensa jul. 26, 2007 | Share

comScore Introduces comScore Segment Metrix, A Powerful New Audience Segmentation Capability

RESTON, VA, July 26, 2007 – comScore, Inc. (NASDAQ: SCOR) today introduced comScore Segment Metrix, a new tool that works with a variety of consumer segmentation schemes to give marketers the ability to track, analyze and report Internet activity by their most important consumer groups. The product will provide the flexibility to integrate behaviorally... Leer más

Comunicado de prensa jul. 5, 2007 | Share

Facebook Sees Flood Of New Traffic From Teenagers And Adults

RESTON, VA, July 5, 2007 – comScore (NASDAQ: SCOR) today released the results of a study on the visitation to Facebook.com, which showed the site grew to 26.6 million unique visitors in the U.S. in May 2007, marking an 89-percent increase versus the same month last year. The dramatic growth comes on the heels of Facebook.com’s decision in September... Leer más

Blog may. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Leer más