Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
Descargar ahora

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Leer más

24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
Leer más

27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Leer más

12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Leer más


White paper ago. 14, 2012 | Share The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Leer más

Por: Andrea Vollman, Linda Abraham, Magid M. Abraham, Ph.D. Etiquetas: Ad Impressions, Ad Validation, Advertising, Viewability

Comunicado de prensa ago. 10, 2012 | Share

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... Leer más

Por: Andrew Lipsman Etiquetas: Ad Impressions, Advertising, Real Time Bidding, Viewability

Comunicado de prensa ago. 2, 2012 | Share

comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines... Leer más

Por: Andrew Lipsman Etiquetas: Ad Impressions, Advertising, Viewability

Blog ago. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Leer más

Por: Josh Chasin Etiquetas: Ad Impressions, Ad Validation, Advertising, Audience Measurement

Presentación jul. 24, 2012 | Share

The Path to Scarcity

In the current online advertising ecosystem, when it comes to digital impressions, constraints are virtually non-existent. There is no scarcity, and ad prices are declining. With the industry abuzz about the emerging ‘viewable impression currency’, how will it impact the Internet economy? How do these latest developments impact what has traditionally... Leer más

Etiquetas: Ad Impressions, Advertising, Viewability

Video jul. 15, 2012 | Share Gian Fulgoni on comScore's “Viewability” Tool.

Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. View

Featuring: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising, Viewability

Comunicado de prensa jun. 21, 2012 | Share

comScore Introduces Innovation to Validate Online Campaign Delivery in Italy

comScore, Inc. (NASDAQ: SCOR) today announced the Italian launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety. To better understand... Leer más

Por: Berit Block Etiquetas: Ad Impressions, Advertising

Presentación may. 18, 2012 | Share

An Industry in Numbers - Understanding the UK Digital Landscape

comScore present an overview of the digital advertising landscape, focusing on the implications for the industry of measuring ad visibility and targeting. Leer más

Por: Mike Shaw Etiquetas: Ad Impressions, Ad Validation, Advertising

Presentación may. 11, 2012 | Share

Changing How the World Sees Digital Advertising: vCE™ Charter Study Webinar

The European comScore vCE Charter Study – 12 leading advertisers – sought to answer these very questions and more! Mike Shaw presents the full study results and provides a thoughtful discussion of the study implications. Leer más

Por: Mike Shaw Etiquetas: Ad Impressions, Ad Validation, Viewability

Comunicado de prensa abr. 24, 2012 | Share

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Leer más

Por: Andrew Lipsman Etiquetas: Ad Impressions, Advertising, Viewability

Filtrar Por