comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Leer másPor: Andrea Vollman, Linda Abraham, Magid M. Abraham, Ph.D. Etiquetas: Ad Impressions, Ad Validation, Advertising, Viewability
VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients
comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... Leer másPor: Andrew Lipsman Etiquetas: Ad Impressions, Advertising, Real Time Bidding, Viewability
comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation
comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines... Leer másPor: Andrew Lipsman Etiquetas: Ad Impressions, Advertising, Viewability
Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Leer másPor: Josh Chasin Etiquetas: Ad Impressions, Ad Validation, Advertising, Audience Measurement
In the current online advertising ecosystem, when it comes to digital impressions, constraints are virtually non-existent. There is no scarcity, and ad prices are declining. With the industry abuzz about the emerging ‘viewable impression currency’, how will it impact the Internet economy? How do these latest developments impact what has traditionally... Leer másEtiquetas: Ad Impressions, Advertising, Viewability
Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. ViewFeaturing: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising, Viewability
comScore, Inc. (NASDAQ: SCOR) today announced the Italian launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety. To better understand... Leer másPor: Berit Block Etiquetas: Ad Impressions, Advertising
comScore present an overview of the digital advertising landscape, focusing on the implications for the industry of measuring ad visibility and targeting. Leer másPor: Mike Shaw Etiquetas: Ad Impressions, Ad Validation, Advertising
The European comScore vCE Charter Study – 12 leading advertisers – sought to answer these very questions and more! Mike Shaw presents the full study results and provides a thoughtful discussion of the study implications. Leer másPor: Mike Shaw Etiquetas: Ad Impressions, Ad Validation, Viewability
comScore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Leer másPor: Andrew Lipsman Etiquetas: Ad Impressions, Advertising, Viewability