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Ad Impressions Estados Unidos
Comunicado de prensa jul. 16, 2013 | Share

Microsoft Advertising to Use comScore validated Campaign Essentials (vCE) for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns are being delivered and to which audiences, enabling optimization of high quality digital display advertising... Leer más

Blog jul. 15, 2013 | Share

comScore Online Ad Delivery Findings Featured in the Journal of Advertising Research

To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Advertising, featuring an in-depth research study from comScore. The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me,... Leer más

Blog jun. 28, 2013 | Share

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher

Viewability Benchmarks

When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typical campaign?” While the answer to the second question has always been (and continues to be) “there’s no such thing as a typical campaign!”... Leer más

Presentación jun. 25, 2013 | Share

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertising--One Year Later

Changing How the World Sees Digital Advertising

One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation highlights how far advertising effectiveness measurement has come and how far the industry has to go. Leer más

Presentación jun. 25, 2013 | Share

Oppenheimer Consumer Conference 2013

comScore chairman and co-founder Gian Fulgoni presents the State of the U.S. Online Retail Economy at the Oppenheimer 13th Annual Consumer Conference. Leer más

Video jun. 3, 2013 | Share

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” Ver

Blog may. 28, 2013 | Share

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

Key Questions for Advertising Effectiveness Measurement

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” Leer más

Comunicado de prensa may. 22, 2013 | Share

comScore Releases April 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Leer más

Comunicado de prensa may. 2, 2013 | Share

comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach,... Leer más

Comunicado de prensa abr. 25, 2013 | Share

Procter & Gamble Partners with comScore for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced that Procter & Gamble has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting, and daily alerting for convenient and effective campaign management. Leer más