I was recently interviewed by Surinder Siama of ResearchTalk Podcasts about current trends in Internet market research, and thought I’d share the video with you below. Much of our discussion focuses on a recent study that Comscore conducted with P&G, Yahoo! and SEMPO that explored the potential for the CPG industry to invest in, and benefit from, search advertising. We also discuss the role of the click in online advertising, the measurement of the offline impact of online advertising as well as the benefits of advertising on social networking sites. I hope you find the discussion interesting.