abril 24, 2014

State of Digital Advertising Q1 2014

State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. Join us for our upcoming State of Digital Advertising Q1 2014 webinar on Thursday, April 24 at 2 PM ET. comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.

Topics in the webinar include:

  • Overview of the latest trends in ad spending by media sector
  • Digital campaign measurement and optimization
  • Transacting on viewable impressions for buyers and sellers
  • Digital video and cross-platform measurement
  • Mobile advertising and monetization
  • Social Media and the rise of native advertising

Register Now

Presentador:

comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman
24 abril 2:00 pm - 3:00 pm