J.D. Power's 2012 Automotive Marketing Roundtable
Digital Advertising's Reality Check: Proving How Validating Online Ad Delivery Increases the ROI of Online Advertising: A Ford Case Study
This automotive case study, a continuation of research from an ad delivery validation study of 12 leading brands, will explore the impact of the use of validated versus gross impressions in advertising effectiveness research and measurement for Ford, a leading automotive client of agency, Team Detroit. Team Detroit will co-present these findings with comScore. The research will seek to: 1) prove the ROI of in-flight optimization, 2) demonstrate how to best value online ad inventory and 3) help the online ad market reach its true potential by driving more dollars to digital.
Localidad: The Bellagio Las Vegas, NV, USPresentador:
Geoff McHale, VP Marketing Solutions, comScore, Inc. AND Baylen Springer, SVP & Director Digital Media Analytics, Team Detroit
25 octubre
10:35 am
- 11:35 am
Add to Calendar
http://www.comscore.com/esl/Insights/Events_and_Webinars/Event/2012/J.D._Power_s_2012_Automotive_Marketing_Roundtable
25-10-2012 10:35:00
25-10-2012 11:35:00
10
J.D. Power's 2012 Automotive Marketing Roundtable - Digital Advertising's Reality Check: Proving How Validating Online Ad Delivery Increases the ROI of Online Advertising: A Ford Case Study
Geoff McHale, VP Marketing Solutions, comScore, Inc. AND Baylen Springer, SVP & Director Digital Media Analytics, Team Detroit - Digital Advertising's Reality Check: Proving How Validating Online Ad Delivery Increases the ROI of Online Advertising: A Ford Case Study
The Bellagio, Las Vegas, NV, US
comScore
events@comscore.com
false
Digital Advertising's Reality Check: Proving How Validating Online Ad Delivery Increases the ROI of Online Advertising: A Ford Case Study
This automotive case study, a continuation of research from an ad delivery validation study of 12 leading brands, will explore the impact of the use of validated versus gross impressions in advertising effectiveness research and measurement for Ford, a leading automotive client of agency, Team Detroit. Team Detroit will co-present these findings with comScore. The research will seek to: 1) prove the ROI of in-flight optimization, 2) demonstrate how to best value online ad inventory and 3) help the online ad market reach its true potential by driving more dollars to digital.
Conference Registration and Additional Information