enero 22, 2013

Driving Stronger ROI with Real-Time Branding Insights

Having access to real-time insights for in-flight optimization is a hot trend in digital advertising and its only getting hotter as 2013 blazes on. Advertisers, agencies and publishers simply can’t afford to wait to the end of a campaign to evaluate success.

But fear not. Many across the industry are already successfully leveraging in-flight data to optimize their campaigns and drive a stronger ROI. Please join comScore for a complimentary live webinar on Tuesday, January 22 at 12PM EST to hear how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution, to do just that!

This webinar, presented by Senior Product Manager, NaKedra Campbell and Senior Director, Advertising Effectiveness, Andrea Vollman, will reveal:

  • Advantages of optimizing in-flight and some tips and tricks for efficient campaign implementation
  • How clients are using standard product features to get in-flight answers to key branding effectiveness questions
  • The benefits of a comprehensive understanding of performance by publishers, placements and creatives
  • Creative ways to use custom features to get more tailored, granular and actionable insights for campaign management

Register Now

Presentador:

Senior Product Manager, NaKedra Campbell and Senior Director, Advertising Effectiveness, Andrea Vollman
22 enero 12:00 pm - 1:00 pm