RESTON, VA, January 21, 2016 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 197.1 million Americans watched online content videos via desktop computer in December 2015. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and UMG topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 181 million unique viewers. Facebook ranked #2 with 88.4 million viewers, followed by Yahoo Sites with 69.7 million, Vimeo with 58.6 million and Mode Media with 44.2 million.
Top U.S. Online Video* Content Properties Ranked by Unique Video ViewersDecember 2015Total U.S. – Desktop Computer, Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Property
Total Unique Viewers (000)
Total Internet : Total Audience
197,088
Google Sites
180,955
Facebook
88,426
Yahoo Sites
69,699
Vimeo
58,644
Mode Media
44,223
VEVO
43,837
Maker Studios Inc.
42,404
Warner Music
40,096
Microsoft Sites
38,050
Comcast NBCUniversal
37,197
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachAOL, Inc. ranked #1 in video ad reach, serving ads to 48.6 percent of the total U.S. population in December. BrightRoll Platform came in second with 47.2 percent reach, followed by SpotX Video Advertising Platform with 44.7 percent, LiveRail with 41.8 percent and Google Sites with 37.3 percent.
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. PopulationDecember 2015Total U.S. – Desktop Computer, Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: Comscore Video Metrix
% Reach Total U.S. Population
AOL, Inc.
48.6
BrightRoll Platform†
47.2
SpotX Video Advertising Platform†
44.7
LiveRail†
41.8
37.3
Specific Media**
33.1
Altitude Digital†
26.0
Teads Sites†
24.2
Tremor Video†
21.2
Videology†
19.0
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique ViewersThe December 2015 YouTube partner data revealed that video music channel UMG climbed into the top position in the ranking with 43.6 million viewers. VEVO occupied the #2 spot with 43.2 million unique viewers, followed by Warner Music with 40.1 million, SonyBMG with 39.7 million and BroadbandTV with 37.6 million.
Top YouTube Partner Channels Ranked by Unique Video Viewers*December 2015Total U.S. – Desktop Computer, Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
UMG @ YouTube
43,637
VEVO @ YouTube
43,175
Warner Music @ YouTube
40,091
SonyBMG @ YouTube
39,728
BroadbandTV @ YouTube
37,626
Machinima @ YouTube
25,327
The Orchard @ YouTube
23,282
ZEFR @ YouTube
22,456
AdRev @ YouTube
22,414
Collective @ YouTube
20,538
For more information: Request a Demo of Video Metrix
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.