junio 9, 2014 - Evento: comScore whitepaper

5 Principles of comScore Total Video

The COMSCORE TOTAL VIDEO measurement approach is driven by 5 core principles to bridge the gap between linear TV and digital, enable integrated video planning and ease the transition of advertising from Upfronts to Allfronts:

  1. A single, unduplicated audience metric.
  2. Unified demography across platforms.
  3. A holistic view of all video viewing behavior.
  4. Measurement that is scalable across audiences and platforms.
  5. An approach flexible to fit the future of advertising.

To learn more about comScore’s Total Video approach to measurement, please visit: www.comscore.com/Total.

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