- 14 de enero, 2015

Lessons Learned - Actions Taken in Digital Brand Advertising

Presentador: Paul Goode, SVP Regional Marketing, Comscore Inc. & Casper Schädler, Technical Account Manager, Adform

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Viewability, brand safety, ad fraud, audience targeting – brands are facing a host of issues that challenge their trust in digital advertising. In an increasingly programmatic world, providing solutions to these issues in a simplified and integrated way is key to restore this trust and move the industry forward.

On November 11th, Comscore and Adform announced a partnership designed to help media buyers overcome these exact challenges.

In this joint webinar by Adform and Comscore, participants learned:

  • Which challenges and current market developments digital brand advertisers are facing today
  • How leading brands leverage in-flight campaign optimisation to increase ROI
  • How media buyers can benefit from trusted and transparent campaign validation – all within a programmatic buying environment tailored to brands