mayo 17, 2012
Etiquetas: Ad Validation, ecommerce, Mobile, Retail, Tablets
State of US Online Retail Economy Q1 2012
Presentador: comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman
Evento: comScore Webinar
comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the e-commerce spending trends in the first quarter of 2012. The comScore team used the following products to gather the data presented:
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Mobile Metrix® 2.0: Actionable Insights into Consumers’ Mobile Behaviors
comScore Mobile Metrix® 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most accurate and detailed view into U.S. mobile media usage across apps and the mobile web.
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TabLens™: In-depth View of Today’s U.S. Tablet Owner
comScore TabLens provides insights into tablet content consumption, consumer demographers and device-level adoption to help companies across the mobile ecosystem understand this fast-growing market. For more information about TabLens, please email us at learnmore@comscore.com.
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validated Campaign Essentials (vCE): Ad Campaign Delivery Validation and In-flight Optimization
comScore validated Campaign Essentials provides unduplicated accounting of ad impressions to measure whether ads were delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. It also evaluates the degree to which validated impressions reached the campaign target audience.
Etiquetas: Ad Validation, ecommerce, Mobile, Retail, Tablets