Online Retailers in Latin America Enjoy Strong Seasonal Gains in Traffic During Christmas Shopping Season

Shipping, E-Cards and Food Sites Pick-up during Holiday Season

Facebook Among Top 10 Most Popular Sites in Latin America

LONDON, U.K., February 25, 2009 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in the Latin American region based on data from the Comscore World Metrix audience measurement service.

The onset of the Christmas shopping season brought increased traffic to online retail sites, with the flowers/gifts/greetings category experiencing the strongest growth, followed by the fragrances/cosmetics, sports/outdoor, toys and jewelry/luxury goods/accessories categories. Among product manufacturers, Sony Online and Mattel Sites achieved some of the largest visitor gains.

The e-cards category also enjoyed significant growth during the Christmas season, with traffic climbing 60 percent to nearly 11 million visitors – an increase driven in part by the 72-percent growth experienced by the American Greetings Property, which was the fastest growing site in the Latin American region in December. The hobbies/lifestyle – food (up 23 percent) and shipping (up 16 percent) site categories also saw strong gains in December.

Top Gaining Site Categories for December 2008

Top 10 Gaining Site Categories by Number of Unique Visitors from the Latin American Region*
December 2008 vs. November 2008
Total Latin America, Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Category

Total Unique Visitors (000)*

Nov-2008

Dec-2008

% Change

Total Internet : Total Audience

73,698

74,906

2

e-cards

6,849

10,970

60

Retail - Flowers/Gifts/Greetings

3,144

4,937

57

Retail - Fragrances/Cosmetics

1,646

2,553

55

Travel - Ground/Cruise

1,059

1,436

36

Hobbies/Lifestyle - Food

4,156

5,112

23

Retail - Sports/Outdoor

2,444

2,943

20

Retail - Toys

3,033

3,615

19

Retail - Jewelry/Luxury Goods/Accessories

1,088

1,273

17

Shipping

1,959

2,271

16

Retail - Food

452

520

15

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for December 2008

Top 10 Gaining Properties by Number of Unique Visitors from the Latin American Region*
December 2008 vs. November 2008
Total Latin America, Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Property

Total Unique Visitors (000)*

Nov-2008

Dec-2008

% Change

Total Internet : Total Audience

73,698

74,906

2

American Greetings Property

1,434

2,471

72

Glam Media

2,665

3,489

31

Sony Online

2,716

3,531

30

Mattel Sites

2,573

3,183

24

Megaupload.com

4,409

5,426

23

Disney Online

4,705

5,754

22

Travian Games

2,020

2,467

22

The Mozilla Organization

6,686

8,137

22

Mediafire.com

2,488

3,028

22

Conduit.com

5,221

6,315

21

*Ranking based on the top 100 properties in the Latin American region in December 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for December 2008

Top 25 Properties by Number of Unique Visitors from the Latin American Region*
December 2008
Total Latin America, Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Dec-08 Rank

Nov-08 Rank

Property

Total Unique Visitors (000) Dec-08

N/A

N/A

Total Internet : Total Audience

74,906

1

1

Google Sites

71,782

2

2

Microsoft Sites

71,067

3

3

Yahoo! Sites

41,032

4

4

MercadoLibre

32,174

5

5

Terra Networks

29,178

6

6

Wikimedia Foundation Sites

22,769

7

7

UOL

22,608

8

8

Facebook.com

20,963

9

9

Batanga

20,093

10

10

WordPress

18,118

11

11

Organizacoes Globo

17,077

12

12

Grupo Brasil Telecom

16,568

13

13

HI5.COM

15,931

14

16

Hi-Media Group

12,165

15

14

Ask Network

12,110

16

15

AOL LLC

11,874

17

19

Fox Interactive Media

11,200

18

20

BuscaPé.com Inc.

10,270

19

N/A

NetShelter Technology Media

10,231

20

21

Adobe Sites

9,739

21

22

RapidShare AG

9,587

22

18

Orange Sites

8,769

23

23

Grupo Carso

8,719

24

26

Apple Inc.

8,388

25

25

Spil Games

8,323

*Ranking based on the top 100 properties in the Latin American region in December 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



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