Google Ad Network Ranks as Top Internet Ad Network, Followed by Adconion and ValueClick
Comscore Releases September 2011 Ranking of Top Online Activities and Ad Networks in Australia
Sydney, Australia, October 20, 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet activities and ad networks in Australia from its Comscore MMX service. The report found that Portals led as the top category by penetration, reaching 96.1 percent of Australians online in September, while Social Networking accounted for the largest share of total online minutes at 20.8 percent. Among ad networks, Google Ad Network ranked as the largest entity reaching 13.9 million visitors (88.9 percent of the entire online population in Australia), followed by Adconion Media Group (66.5 percent reach) and ValueClick Networks (56.2 percent reach).
Social Networking, Portals and Entertainment Account for More than Half of All Online Minutes
Analysis of the top content categories in Australia showed that Portals reached 96.1 percent of the total Australian online population age 6 and older accessing the Internet from a home or work location, ranking as the top category by penetration. Other top categories by online reach included Entertainment, which reached 94.3 percent of the 15.7 million Australians online, followed by Search/Navigation (91.8 percent reach) and Social Networking (90.0 percent reach).
When looking at the top online categories by share of total online minutes, Social Networking led the ranking with 20.8 percent of total minutes in September, followed by Portals at 17.3 percent share of minutes. Entertainment content accounted for 13.8 percent of minutes during the month, while Instant Messengers (7.1 percent) and Email (5.1 percent) rounded out the top five.
Top Categories by Percent Reach of Visitors and Percent Share of MinutesSeptember 2011Total Australia Age 6+, Home/Work LocationsSource: Comscore MMX
Top Categories by Percent Reach of Unique Visitors
% Reach
Top Categories by Percent Share of Total Online Minutes
% Share of Total Online Minutes
Portals
96.1%
Social Networking
20.8%
Entertainment
94.3%
17.3%
Search/Navigation
91.8%
13.8%
90.0%
Instant Messengers
7.1%
Community
85.1%
e-mail
5.1%
*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs
Top Ad Networks in Australia
The Comscore Ad Network report, which measures people that were actually served an ad through an ad network and reports on the audience reached through these networks, found that Google Ad Network led the ranking in September with more than 13.9 million visitors, or 88.9 percent of the entire Australian online population. Adconion Media Group ranked second with 10.4 million visitors (66.5 percent reach), followed by ValueClick Networks with 8.8 million visitors (56.2 percent reach). Tribal Fusion reached 53.5 percent of the online population, while Digital Networks Sales secured the #5 position with 24.8 percent reach.
Top Ad Networks by Percent Reach in AustraliaSeptember 2011Total Australia Age 6+, Home/Work LocationsSource: Comscore MMX
Total Unique Visitors (000)
Total Internet : Total Audience
15,695
100.0%
Google Ad Network
13,946
88.9%
Adconion Media Group
10,439
66.5%
ValueClick Networks
8,827
56.2%
Tribal Fusion
8,394
53.5%
Digital Network Sales
3,887
24.8%
RockYou
2,054
13.1%
Adknowledge
1,250
8.0%
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com