comScore Introduces Innovation to Validate Online Campaign Delivery in Italy
validated Campaign Essentials™ (vCE) Enhances Transparency and Accountability for Italian Digital Advertising Market
Milan, Italy, 21 June 2012 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Italian launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety. To better understand the quality of ad delivery today and to start an informed discussion across markets, comScore conducted a European Charter Study that shows more than a third of impressions were never seen by a consumer.
For the full press release in Italian, please click here.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information please visit www.comscore.com/companyinfo.
Senior Communications Manager, EMEA
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