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noviembre 15, 2013

comScore Releases October 2013 U.S. Online Video Rankings

Maker Studios Inc. Debuts in Video Content Ranking at #10 with 30.5 Million Viewers

RESTON, VA, November 15, 2013  – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.  

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 164.8 million unique viewers. Facebook ranked #2 with 70.1 million viewers, followed by AOL, Inc. with 62.3 million, NDN with 50.6 million and VEVO with 49.6 million. Maker Studios Inc. debuted in the ranking at #10 with 30.5 million unique viewers. 49.1 billion video content views occurred during the month, with Google Sites generating the highest number at 16.6 billion, followed by Facebook with 1.4 billion and AOL, Inc. with 1.3 billion. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
October 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience  188,976 49,080,851 1,330.1
Google Sites 164,819 16,595,857 506.5
Facebook 70,055 1,365,771 33.5
AOL, Inc. 62,273 1,276,425 79.5
NDN 50,555 603,047 86.9
VEVO 49,608 650,227 42.5
Amazon Sites 44,287 191,849 25.6
Yahoo Sites 42,334 357,063 69.5
Microsoft Sites 38,895 697,377 49.6
Vimeo 32,851 131,600 31.1
Maker Studios Inc. 30,475 517,104 62.7

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed more than 24.5 billion video ads in October, with AOL, Inc. maintaining the #1 position with 4 billion ad impressions. Google Sites came in second with 3.6 billion ads, followed by BrightRoll Platform with 2.6 billion, LiveRail.com with 2.5 billion and TubeMogul Video Ad Platform with 2 billion. Time spent watching video ads totaled 9.2 billion minutes, with AOL, Inc. delivering the highest duration of video ads at 1.8 billion minutes. Video ads reached 56 percent of the total U.S. population an average of 141 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
October 2013
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience  24,489,895 9,200 141.2 56.0
AOL, Inc. (including Adap.tv) 4,008,110 1,838 25.9 49.8
Google Sites 3,588,124 371 31.2 37.1
BrightRoll Platform**† 2,609,688 1,253 15.5 54.3
LIVERAIL.COM† 2,524,323 993 23.0 35.4
TubeMogul Video Ad Platform† 2,028,732 592 21.1 31.0
SpotXchange Video Ad Marketplace† 1,874,696 629 17.0 35.6
Specific Media** 1,492,130 583 13.7 35.0
Hulu 1,415,577 571 80.7 5.7
Tremor Video** 799,983 336 10.6 24.3
NDN 651,262 209 13.8 15.2

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers

The October 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. Fullscreen climbed into the #2 spot with 31.5 million unique viewers, followed by Maker Studios Inc. with 30.5 million, Warner Music with 26.1 million and ZEFR with 23.7 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer). VEVO streamed the greatest number of videos (621 million), followed by Maker Studios Inc. (517 million) and Fullscreen (335 million).

Top YouTube Partner Channels Ranked by Unique Video Viewers
October 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 47,832 620,949 41.4
Fullscreen @ YouTube 31,510 335,127 33.8
Maker Studios Inc. @ YouTube 30,475 517,003 62.7
Warner Music @ YouTube 26,128 157,738 17.8
ZEFR @ YouTube 23,678 117,079 13.1
The Orchard @ YouTube 22,125 90,037 10.8
Crackle Media @ YouTube 20,804 54,124 4.8
rumblefish @ YouTube 19,653 52,254 7.2
UMG @ YouTube 17,849 63,577 9.8
BroadbandTV @ YouTube 16,546 160,745 32.4

Other notable findings from October 2013 include:

  • 87.1 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.1 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online. 

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Etiquetas: Ad Impressions, Engagement, , Video, YouTube