Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023. Leer más
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platfo... Leer más
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement provider to deliver deduplicat... Leer más
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it will be incorporating YouTube and YouTube TV measurement into... Leer más
The latest research from Comscore finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the l... Leer más
Comscore and iHeartMedia today announced a renewal agreement that enables iHeartMedia to continue utilizing Comscore’s industry-leading digital audience measurement. The multi-year agreement... Leer más
Comscore today announced that it has signed a renewal agreement to provide BuzzFeed with digital audience measurement. This one-year deal provides BuzzFeed with continued and expanded access... Leer más
Comscore, Inc. today announced the launch of Video Metrix® Multi-Platform in Indonesia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone... Leer más
Comscore, Inc. today announced the Indian launch of Video Metrix® Multi-Platform (VMX MP) providing a single, unduplicated measure of digital video consumption across smartphone, tablet and... Leer más
Comscore, Inc. today announced the Canadian launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop... Leer más
Comscore today announced Comscore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is based o... Leer más
Comscore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. Leer más
Comscore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of... Leer más
Comscore, Inc. today announced the UK launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devic... Leer más
Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today published The 2015 U.S. Mobile App Report. The report, available to the public as a complimentary downl... Leer más
Comscore, Inc. (NASDAQ: SCOR) today released data from the Comscore Video Metrix® service showing that 187.8 million Americans watched 46.6 billion online content videos in March, while the... Leer más