24 de febrero, 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for January 2015

RESTON, VA, February 24, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 197.7 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.3 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
January 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

255,849

1

Google Sites

240,970

26

BuzzFeed.com

77,992

2

Yahoo Sites

221,061

27

Pinterest.com

75,828

3

Facebook

208,655

28

WebMD Health

74,322

4

AOL, Inc.

194,921

29

Conde Nast Digital

72,370

5

Amazon Sites

179,966

30

Viacom Digital

70,298

6

Microsoft Sites

172,339

31

Netflix.com

67,637

7

Mode Media (formerly Glam Media)

149,793

32

WordPress.com*

67,302

8

Comcast NBCUniversal

138,406

33

Scripps Networks Interactive Inc.

64,764

9

Apple Inc.

137,662

34

Answers.com Sites

64,748

10

CBS Interactive

135,992

35

Meredith Digital

64,402

11

eBay

122,083

36

Adobe Sites

63,514

12

Wikimedia Foundation Sites

117,350

37

Ask Network

63,405

13

Gannett Sites

116,273

38

Demand Media

61,608

14

Turner Digital

112,251

39

Vimeo

60,629

15

Linkedin

105,942

40

craigslist, inc.

60,054

16

Time Inc. Network (U.S)

96,631

41

Gawker Media

58,776

17

Twitter.com

95,085

42

Fox Sports Digital - Sporting News Media

58,346

18

ESPN

93,970

43

New York Times Digital

57,297

19

Weather Company, The

92,848

44

NFL Internet Group

57,081

20

Pandora.com

84,885

45

Fox News Digital Network

56,857

21

Hearst Corporation

84,601

46

Vox Media

56,633

22

SheKnows Media

83,996

47

iHeartMedia Digital

56,536

23

About

83,616

48

TripAdvisor Inc.

54,388

24

Wal-Mart

83,192

49

Disney Online

53,160

25

Yelp

78,286

50

YP Sites

52,885

Comscore Top 50 Properties (Desktop Only)
January 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

230,604

1

Google Sites

197,667

26

ESPN

35,300

2

Yahoo Sites

166,866

27

Pinterest.com

34,623

3

Microsoft Sites

150,533

28

SheKnows Media

34,371

4

Facebook

135,066

29

Conde Nast Digital

34,116

5

Amazon Sites

109,990

30

Demand Media

33,324

6

AOL, Inc.

106,542

31

WebMD Health

32,788

7

Mode Media (formerly Glam Media)

81,513

32

Dropbox Sites

31,950

8

CBS Interactive

72,916

33

Purch

30,170

9

Wikimedia Foundation Sites

70,515

34

TripAdvisor Inc.

29,680

10

eBay

68,461

35

Meredith Digital

29,253

11

Comcast NBCUniversal

66,926

36

New York Times Digital

29,219

12

Turner Digital

59,665

37

Answers.com Sites

28,741

13

Apple Inc.

58,456

38

Fox News Digital Network

28,091

14

Gannett Sites

51,882

39

Netflix.com

27,681

15

About

51,654

40

Ziff Davis Tech

27,558

16

Ask Network

50,137

41

IDG Network

27,350

17

Linkedin

44,386

42

Intuit

27,182

18

Time Inc. Network (U.S)

43,924

43

Verizon Communications Corporation

26,070

19

craigslist, inc.

43,476

44

Scripps Networks Interactive Inc.

25,328

20

Adobe Sites

41,808

45

Gawker Media

25,188

21

Wal-Mart

41,126

46

Vox Media

25,169

22

Hearst Corporation

40,943

47

Viacom Digital

24,478

23

Weather Company, The

40,079

48

YP Sites

24,350

24

Twitter.com

36,432

49

Target Corporation

23,331

25

Yelp

35,795

50

BBC Sites

23,060

Comscore Ad Focus Rankings (Desktop Only)
January 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

230,604

100.0

1

AddThis

222,073

96.3

1

Google Ad Network**

219,360

95.1

2

Taboola

198,392

86.0

2

Conversant (formerly ValueClick Networks)**

196,888

85.4

3

Google

192,138

83.3

3

Yahoo Audience Network**

196,318

85.1

4

Outbrain

169,162

73.4

4

Criteo**

187,574

81.3

5

Yahoo Sites

166,866

72.4

5

RadiumOne**

182,330

79.1

6

ShareThis

141,983

61.6

6

Advertising.com**

173,263

75.1

7

MSN

134,214

58.2

7

Collective Display**

165,880

71.9

8

Facebook.com

132,109

57.3

8

Burst Media**

164,487

71.3

9

YouTube.com

114,116

49.5

9

Exponential - Tribal Fusion**

162,873

70.6

10

AOL, Inc.

106,542

46.2

10

Gamut - Network**

153,271

66.5

11

Amazon.com*

92,715

40.2

11

Amobee**

134,319

58.2

12

Mode Media (formerly Glam Media)

81,513

35.3

12

Rocket Fuel**

134,147

58.2

13

Windows Live

64,198

27.8

13

SourceKnowledge Video Network**

125,361

54.4

14

5min Media Platform

59,362

25.7

14

TC Media Reach & Response Network**

115,846

50.2

15

Gannett Sites

51,882

22.5

15

Microsoft Media Network US**

108,256

46.9

16

About

51,654

22.4

16

Adroit Digital**

99,841

43.3

17

Ask Network

50,137

21.7

17

Media.net Contextual Ads**

86,431

37.5

18

Linkedin

44,386

19.2

18

AdBlade Network**

82,061

35.6

19

NBC News Digital

42,207

18.3

19

Undertone Networks**

79,784

34.6

20

Blogger

41,953

18.2

20

Specific Media**

78,214

33.9

21

Walmart.com

38,001

16.5

22

CNN

36,905

16.0

Top DSP/SSP/Ad Exchange Entities

23

Twitter.com

36,432

15.8

1

Rubicon Project**

214,761

93.1

24

CBS News

36,431

15.8

2

Fulcrum5**

191,211

82.9

25

Yelp

35,795

15.5

3

OpenX**

155,181

67.3

26

ESPN

35,300

15.3

4

engage:BDR**

40,540

17.6

27

Weather Channel, The

35,294

15.3

28

SheKnows Media

34,371

14.9

29

IMDb

33,577

14.6

30

Demand Media

33,324

14.5

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 72.4 percent of the 231 million desktop internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information on MMX Multi-Platform: Request a Demo

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.