Magid Abraham discusses the growth of video advertising on Bloomberg Surveillance
Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” View
Featuring: Magid M. Abraham, Ph.D. Etiquetas: Advertising, Facebook, Video
Magid Abraham talks about advertising trends in web and mobile
Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” View
Featuring: Magid M. Abraham, Ph.D. Etiquetas: Ad Impressions, Advertising, Mobile, Búsqueda, Smartphone, Tablets
Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees
Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View
Featuring: Magid M. Abraham, Ph.D. Etiquetas: Advertising, Video, TV
Brave New Digital World
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View
Etiquetas: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
ClickZ Talks Mobile Metrics With comScore
Diran Hafiz, Sales Director Mobile, talks to Clickz at SES Chicago, sharing his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. View
Etiquetas: Apps, Mobile
Gian Fulgoni Tallies the Cyber Monday Scorecard
With Cyber Monday sales this year increasing 17% over last year, 2012 holiday online shopping is off to a strong start. View
Featuring: Gian Fulgoni Etiquetas: Black Friday, Cyber Monday, ecommerce, Holiday Shopping, Rankings, Retail
Gian Fulgoni Discusses How Mobile Devices Drove A New Cyber Monday Record
Online retail boomed on Cyber Monday, thanks in part to shoppers browsing in stores and then buying online. comScore Chairman and Co-founder Gian Fulgoni discusses spending trends with the NBC Today Show. View
Featuring: Gian Fulgoni Etiquetas: Amazon, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail, Smartphone
Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping
Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping. View
Featuring: Gian Fulgoni Etiquetas: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail
Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark
Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark. View
Featuring: Gian Fulgoni Etiquetas: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail