diciembre 18, 2013

Gian Fulgoni comments on the 2013 holiday shopping season to date

Gian Fulgoni, ComScore executive chairman & co-founder, provides an update on this season's e-commerce winners and losers.

The multi-channel's strategy to begin the holiday shopping season on Thanksgiving Day "backfired" and sales dropped, declares Fulgoni.


Etiquetas: e-Commerce, Holiday Shopping, Retail