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Blog sep. 8, 2014 | Share

Tinder Sparks Renewed Interest in Online Dating Category

Tinder Sparks Renewed Interest in Online Dating Category

Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers. But despite its lofty position as one of the high-profile categories of the internet, in recent years it has faded to the background as social media has emerged and co-opted much of its mindshare.... Leer más

Blog mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Leer más

Blog dic. 9, 2013 | Share

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Leer más

Blog ago. 19, 2013 | Share

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Smartphones and tablets have nearly doubled the time we're online in the past three years.

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. Leer más

Blog may. 28, 2013 | Share

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

Key Questions for Advertising Effectiveness Measurement

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” Leer más

Presentación mar. 7, 2013 | Share

2013 U.S. Digital Future in Focus

2013 U.S. Digital Future in Focus

In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. Leer más

Blog nov. 12, 2012 | Share

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

Digital Endcap Funnel & Average CPM

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website. Leer más

Blog jul. 16, 2012 | Share

The Digital Battleground: Obama vs. Romney

Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of an election and can ultimately tip an election one way or the other. Leer más