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Comunicado de prensa jun. 11, 2014 | Share

Study: Consumers Demand More Flexibility When Shopping Online

Today, comScore, Inc. (NASDAQ: SCOR) and UPS (NYSE: UPS), a global leader in logistics and transportation services, released these and other findings in the 3rd annual UPS Pulse of the Online Shopper™ Study. Leer más

Comunicado de prensa jun. 4, 2014 | Share

comScore Subscriber Analytix™ Awarded the Pipeline’s 2014 COMET Innovation Award for Big Data & Analytics

comScore, Inc. (NASDAQ: SCOR) announced that its comScore Subscriber Analytix™ product was awarded the 2014 Pipeline COMET Innovation Award for Big Data & Analytics. Leer más

Comunicado de prensa may. 15, 2014 | Share

IPG Mediabrands Selects comScore as a Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced that IPG Mediabrands has selected comScore as a strategic partner for digital campaign measurement. Leer más

Video may. 15, 2014 | Share

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement

From TV to Total Video

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement. View

Blog abr. 18, 2014 | Share

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. Leer más

Comunicado de prensa abr. 16, 2014 | Share

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile) and validated Media Essentials™ Mobile (vME Mobile). Leer más

Blog abr. 3, 2014 | Share

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Leer más

White paper abr. 2, 2014 | Share

2014 U.S. Digital Future in Focus

2014 US Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Leer más

Blog mar. 13, 2014 | Share

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... Leer más

Comunicado de prensa feb. 18, 2014 | Share

comScore and Acxiom to Make Real-Time Multi-Channel Marketing Measurement a Reality

comScore, Inc. (NASDAQ: SCOR) and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Leer más