Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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White paper abr. 2, 2014 | Share 2014 US Digital Future in Focus

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Leer más

Por: Adam Lella, Andrew Lipsman, Kate Dreyer Etiquetas: Advertising, e-Commerce, Mobile, Multi-Platform, Búsqueda, Social, Video

Blog mar. 28, 2014 | Share comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Leer más

Por: Andrew Lipsman Etiquetas: Advertising, Mobile, Multi-Platform, Social

Comunicado de prensa feb. 11, 2014 | Share

comScore to Appoint Serge Matta Chief Executive Officer

comScore, Inc. (NASDAQ: SCOR) today announced that its Board of Directors has appointed Serge Matta as Chief Executive Officer, effective March 1, 2014. Concurrently, Dr. Magid Abraham, comScore’s co-founder and current Chief Executive Officer, will become Executive Chairman of the Board of Directors. Gian Fulgoni, comScore’s co-founder and current... Leer más

Por: Andrew Lipsman Etiquetas: comScore Financial News

Comunicado de prensa feb. 10, 2014 | Share

comScore and Google Partner to Offer Actionable Audience Metric for Brands

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Leer más

Por: Andrew Lipsman Etiquetas: Ad Impressions, Ad Validation, Advertising, Google, Mobile, Video

White paper feb. 5, 2014 | Share Marketing to Millennials

Marketing to Millennials: 5 Things Every Marketer Should Know

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Leer más

Por: Adam Lella, Andrew Lipsman Etiquetas: Ad Impressions, Demographics, Marketing Research, Mobile, Social, Video

Comunicado de prensa ene. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Leer más

Por: Andrew Lipsman Etiquetas: Cross Media, Mobile, Multi-Platform, TV, Video

Presentación nov. 13, 2013 | Share

State of the U.S. Online Retail Economy in Q3 2013

E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Leer más

Por: Andrew Lipsman, Gian Fulgoni Etiquetas: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social

Comunicado de prensa nov. 12, 2013 | Share

comScore Canada Welcomes Starcom MediaVest Group As Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns. Specifically, SMG will use the tool to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic in order to maximize... Leer más

Por: Andrew Lipsman Etiquetas: Ad Impressions, Ad Validation, Advertising, Viewability

Comunicado de prensa oct. 31, 2013 | Share

TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&G

NEW YORK and RESTON, VA. October 31, 2013 – TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and comScore, Inc. (NASDAQ: SCOR) today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement... Leer más

Por: Andrew Lipsman Etiquetas: Ad Validation, Advertising, Multi-Platform

Blog oct. 17, 2013 | Share Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Leer más

Por: Andrew Lipsman Etiquetas: Audience Measurement, Engagement, Facebook, Mobile, Multi-Platform

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