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Ranking de mercado may. 22, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for April 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for April 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.1 million unique... Leer más

Ranking de mercado may. 22, 2015 | Share

comScore Releases April 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 191 million Americans watched online content videos via desktop computer in April 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and Disney/Maker... Leer más

Blog may. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Leer más

Ranking de mercado abr. 22, 2015 | Share

comScore Releases March 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 193.3 million Americans watched online content videos via desktop computer in March 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leer más

Ranking de mercado abr. 22, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for March 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.6 million unique... Leer más

White paper abr. 14, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... Leer más

Ranking de mercado mar. 20, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for February 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for February 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 240.8 million unique... Leer más

Comunicado de prensa mar. 12, 2015 | Share

comScore Appoints David Shiffman as Senior Vice President of Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company’s work with its agency clients, with a particular focus on advertising effectiveness, and delivering customized measurement and optimization... Leer más

Ranking de mercado feb. 24, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for January 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241 million unique... Leer más

Ranking de mercado feb. 24, 2015 | Share

comScore Releases January 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in January 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leer más