Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Comunicado de prensa abr. 3, 2014 | Share

comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. Leer más

Por: Hélène Azevedo Etiquetas: Apps, Audience Measurement, Mobile

Blog mar. 18, 2014 | Share The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Leer más

Por: Michael Ciadella Etiquetas: Advertising, Amazon, Apps, Mobile, Multi-Platform

Blog dic. 9, 2013 | Share The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Leer más

Por: Eli Goodman Etiquetas: Apps, Mobile, Multi-Platform

Comunicado de prensa nov. 5, 2013 | Share

comScore Reports September 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google... Leer más

Por: Adam Lella Etiquetas: Apps, Mobile, Smartphone

Comunicado de prensa sep. 6, 2013 | Share

comScore Reports July 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked... Leer más

Por: Adam Lella Etiquetas: Android, Apple, Apps, BlackBerry, Google, iPhone, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone,

Comunicado de prensa ago. 7, 2013 | Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share Leer más

Por: Adam Lella Etiquetas: Android, Apple, Apps, BlackBerry, Google, iPhone, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone,

Comunicado de prensa jun. 4, 2013 | Share

comScore Reports April 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Leer más

Por: Adam Lella Etiquetas: Android, Apps, Mobile, Mobile Operators, Rankings, RIM, Smartphone

Comunicado de prensa may. 3, 2013 | Share

comScore Reports March 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Leer más

Por: Adam Lella Etiquetas: Android, Apps, BlackBerry, Google, iPhone, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone,

Comunicado de prensa abr. 4, 2013 | Share

comScore Reports February 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013. Leer más

Por: Adam Lella Etiquetas: Android, Apple, Apps, BlackBerry, Google, iPhone, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone,

Blog mar. 6, 2013 | Share Android vs iOS

Android vs. iOS: User Differences Every Developer Should Know

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Leer más

Por: Benjamin Travis Etiquetas: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone

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