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Presentación oct. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Leer más

Blog oct. 9, 2014 | Share

Upping the Ante on NHT

Upping the Ante on NHT

Over the past several years, comScore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining the steps needed to eradicate NHT from the ecosystem. Leer más

Ranking de mercado sep. 18, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for August 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2014 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 233.1 million unique... Leer más

Blog sep. 10, 2014 | Share

Digital Analytix® Rated Strong Performer by TrustRadius

Digital Analytix Rated Strong Performer by TrustRadius

comScore was excited to announce last week that our digital media solutions platform, Digital Analytix was rated as a ‘Strong Performer’ in the TrustRadius Digital Analytics TrustMap™ for Enterprises in their first ever Buyer’s Guide to Digital Analytics Software. The report revealed that Digital Analytix received a higher ‘average rating... Leer más

Presentación ago. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Leer más

Ranking de mercado ago. 18, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for July 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for July 2014 based on data from the comScore MMX® service. Google Sites ranked as the top property on desktop with 191.2 million unique visitors, while AddThis topped the Ad Focus... Leer más

Comunicado de prensa ago. 4, 2014 | Share

comScore Acquires MdotLabs to Augment its Non-Human Traffic Detection Technology

comScore (NASDAQ: SCOR) today announced that it has acquired MdotLabs to augment its non-human traffic (NHT) detection methods used in the MMX and validated Campaign Essentials (vCE) product suites. Leer más

Ranking de mercado jul. 21, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for June 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for June 2014 based on data from the comScore MMX® service. Google Sites ranked as the top property on desktop with 189.7 million unique visitors, while AddThis topped the Ad Focus... Leer más

Blog jul. 2, 2014 | Share

When Mobile Web Dominates Apps in an App-Dominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend more than half of their digital consumption time on mobile apps, leaving us without any doubt... Leer más

Ranking de mercado jun. 16, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for May 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for May 2014 based on data from the comScore MMX® service. Google Sites ranked as the top property on desktop with 190.3 million unique visitors, while AddThis topped the Ad Focus... Leer más