Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Presentación abr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Leer más

Por: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

Presentación abr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Leer más

Por: Magid M. Abraham, Ph.D. Etiquetas: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Comunicado de prensa abr. 3, 2014 | Share

comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. Leer más

Por: Hélène Azevedo Etiquetas: Apps, Audience Measurement, Mobile

Comunicado de prensa mar. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Leer más

Por: Hélène Azevedo Etiquetas: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets

Comunicado de prensa mar. 25, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for February 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the comScore MMX service. For the third straight month, Americans flocked to tax websites as the season to file headed into full swing. February also brought about Valentine’s Day,... Leer más

Por: Adam Lella Etiquetas: Audience Measurement, Internet Use, Rankings, Web Traffic

White paper mar. 25, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview February 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. Leer más

Por: Hélène Azevedo Etiquetas: Audience Measurement, Engagement, Rankings, Video

Presentación mar. 24, 2014 | Share IAB New Zealand Executive Breakfast Briefing

IAB New Zealand Executive Breakfast Briefing

comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). Leer más

Por: Gian Fulgoni Etiquetas: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use

Blog mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Leer más

Por: Eli Goodman Etiquetas: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

Presentación mar. 17, 2014 | Share

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. Leer más

Etiquetas: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement

Blog mar. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. Leer más

Por: Josh Chasin Etiquetas: Ad Validation, Advertising, Audience Measurement

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