Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog abr. 18, 2014 | Share Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. Leer más

Por: Kate Dreyer Etiquetas: Cross Media, Multi-Platform

Blog abr. 3, 2014 | Share Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Leer más

Por: Kate Dreyer Etiquetas: Ad Impressions, Ad Validation, Advertising, Cross Media

Blog mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Leer más

Por: Eli Goodman Etiquetas: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

Video feb. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Featuring: Serge Matta Etiquetas: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video

Comunicado de prensa ene. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Leer más

Por: Andrew Lipsman Etiquetas: Cross Media, Mobile, Multi-Platform, TV, Video

Comunicado de prensa ene. 27, 2014 | Share

comScore Announces Agreement with Nielsen to License PPM Television and Radio Data Pursuant to a Federal Trade Commission Decision and Order

comScore (NASDAQ: SCOR) today announced that, in accordance with the Federal Trade Commission’s Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected... Leer más

Por: Kate Dreyer Etiquetas: comScore Financial News, Cross Media

Presentación sep. 23, 2013 | Share Webanalytics: Turning Data into Insight

Webanalytics: Turning Data into Insight

For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. Leer más

Etiquetas: Big Data, Cross Media, Mobile

Presentación sep. 19, 2013 | Share Crack the Code on Cross-Platform

Cross-Platform: A Reality Check

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Leer más

Por: Gian Fulgoni Etiquetas: Advertising, Cross Media, Mobile, Retail, TV

Presentación abr. 30, 2013 | Share Smartphones and tablets now drive 1 in 3 minutes spent online.

Brave New Digital World: From Content to Commerce

As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Leer más

Por: Gian Fulgoni Etiquetas: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets

Blog abr. 29, 2013 | Share Digital video consumption reaches new heights.

UbiquiTV: Video Fragmentation is the New Reality

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Leer más

Por: Eli Goodman Etiquetas: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets

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